F&B / Marketing

5 Reasons Why Instagram Can Help Your Restaurant Business Succeed

5 Reasons Why Instagram Can Help Your Restaurant Business Succeed
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If you’ve ever been on Instagram, scrolling through your newsfeed, it’d be really hard not to notice enticing photos of food adorned with the hashtag: #foodporn. Instagram is ridden with glorious photos of food, ironically not from the restaurant itself, but from diners that want their followers to enviously drool over what they’re having for dinner. This trend is a golden opportunity for restaurants to latch onto – this article will teach you how to use Instagram to help your restaurant business succeed!

1. Crafting Your Own Personal Brand

Instagram simplifies restaurant branding down to a few features – posts, stories, videos, direct messaging (DMs) and comments. By being responsive to user’s enquiries on your Instagram page, you will give off the impression that your team is helpful and friendly. This helps build your personal branding as consumer-centric and focused on providing the best dinning experience. Such engagement can be done through replying to comments or direct messages – which only takes a few seconds of your time and did I mention, is completely free of charge?

Want to make your restaurant even more community orientated and homely? You can utilise the Instagram Story function to show behind the scenes snippets of your restaurant to create a sense of familiarity among your consumers.

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