Beauty & Wellness / Finance / Small Businesses

3 Simple Steps to Improve Your Nail Salon’s Profitability

3 Simple Steps to Improve Your Nail Salon’s Profitability

How do you distinguish yourself from your competition? Who do you even consider your competition? More often than not unnecessary changes to pricing strategies are made by nail salons in order to get ahead of their competitors.

In this article I will write about when it is necessary to pick up a fight and how to distinguish yourself in order to thrive in the nail salon industry.

1. Keep Your Costs Low

As a nail salon owner myself, I recognise that most customers are unwilling to pay a hefty amount for a good manicure unless it is gel. And even with gel nails, the most they would be willing to pay is slightly above $50. How do we work around this problem without making significant losses for our business?

Well, the answer is in keeping costs extremely low by keeping initial investments and daily expenses at a bare minimum. Make sure that your payroll system is not a commission-only system or hourly rate.
Although this method saves you more money, it also disincentives your staff and decreases productivity and ends up being extremely counterproductive. Instead introduce commission rates with hourly pay and this will indirectly help minimise your costs by increasing productivity!
The lower prices for your services will certainly set yourself apart from your competitors. 

2. Surpass Sanitary Standards
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