Search Engine Optimization (SEO) has become a vast topic for anyone looking to get on the virtual map. Being accessible through major search engines can have a significant impact on your business’s reach.
You would be aware (or even intimated) that large corporations and businesses dominate search engines. It seems that results are biased towards them, but that’s not a surprise. Having the capital to splurge on marketing, full-time staff and specialists allows for these entities to become top dog in their respective niches.
As a small business owner, you may feel that it’s impossible to compete with these large-scale efforts. However, you may just be mistaken. It is not the size of the weapon, but how it is used. In a less rhetoric sense, small businesses have a few major advantages over these large corporations when it comes to SEO.
1. Niche Targeting
If you are a small business owner, your business probably falls under a specific category. Optimisation, in general, means narrowing a concept to a streamlined basis. Therefore, you are advantageous in the sense that your generalised keywords and phrases can be optimized to target specific, high-traffic searches.
In contrast, a larger business can target a variety of searches. Try applying more long-tail keywords that don’t garner as many searches, but less competitive and more targeted.
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