As a business owner, we understand that running a business is a tedious but rewarding job. We know you’re doing a lot already so kudos to that!
So maybe your business is up and running, and has been for the past couple of years. Are you aware if your business has a solid brand and loyal clientele? Building a loyal customer following is no easy feat. However, it can turn out to be the key to winning over your competitors!
The presence of online stores has encouraged customers to compare options and fish out for low pricing and discounts. This can unfortunately considerably diminish your business’ brand loyalty.
So just how, can you as a small business owner build and maintain your company’s brand while retaining loyal customers?
Here are 3 simple ways that actually work to building brand loyalty:
1. Provide Excellent Customer Service
In the world of business, quality customer service is perhaps the only thing that never changes.
While businesses focus on price value, place yours on the quality of your products and services. Some exemplary brands in Malaysia with excellent customer service include Toyota, Frost & Sullivan and more.
Let your customers know what your product is made of, and stress the value your product brings to the market.
Be creative with how you display information. If it is an online store, include interesting videos of the process behind your product.
Emphasize your product’s material and quality under the product information category. Dedicate a page on your site for reviews and feedback to give assurance.
Physical stores can emphasize the specialty of their products on their promotional banners. Provide quality sales assistance. Use the advantage of human interaction to establish rapport.
Exceptional customer service enhances customer experience. Better customer experience means a higher rate of repeat customers.
Customer service bridges the gap between repeat customers and brand loyalty. Improving customer service is also a bottom-up approach to achieving brand loyalty.
2. Use Social Media and Content Marketing
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