You store could be selling products customers want and need. And yet, you could still be struggling to drive sales. Ever considered how your products are placed in your store?
The strategic arrangement of products on your shelves, to increase your sales, is called a planogram.
A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases.
As a retailer, it’s important to note that the way you position products in your store can influence your customers buying behavior.
So how can you strategically organize your planogram to better drive sales?
Here are 6 ways Malaysian small business and store owners can increase sales with better shelf placements!
1. Know Who Your Core Customers Are
It is equally important for you to know who your core customers are apart from your target customers. Not all customers who buy from you are your core customers.
Know who is most likely to buy and use your products. Are they college students or working adults? Do they come in families of varying age groups? What are their cultural differences?
Knowing who you really serve, helps you to develop a more strategic planogram. For instance, if your core customers are mostly university students, place trending items such as clothing, and shoes, accessories such as handphone casings, etc at the front of your store.
Make the products in your store more accessible to your core customers and this will ease their purchase experience to help increase your sales!
2. Utilise Positioning Products at Eye Level
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