Choosing a store location is an important decision to make during the early stages of your business establishment.
This is especially true for brick-and-mortar beauty stores. Much of their business’s ability to generate sales and make a profit is largely influenced by their store’s location.
Here’s why your beauty store location matters in Malaysia!
You will clearly want to choose a location of your beauty store where it will be easily accessible, either in a mall or shop lots. Your store’s location should be ideally nearby lots of traffic (both foot and four-wheeled variety) and as well as parking availability.
Does your beauty store require your customers to search for the location? Or is it easily seen from the main road or on the way to their homes?
Is it a highly populated area? Do people frequently flock to this area for their daily necessities?
In Malaysia, spas and salons are typically located within major shopping malls and shophouses. They are usually either located within residential areas or within the streets of major cities.
For example, a beauty salon located in a popular mall such as Pavilion Kuala Lumpur is likely to attract more customers than a beauty salon located a run-down part of town.
The store location of a business has the power to influence the ability of a business to market itself.
A spa with a storefront on a busy street such as in Bangsar’s Jalan Telawi has a higher chance of attracting more customers than one located in an area that is newly developing.
You will also want to make sure that your surrounding environment has proper lighting and is safe.
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