Every year, thousands of tourist flock to Singapore for the year-end holidays. It’s the time of the year when Orchard Road, the country’s premier lifestyle and shopping destination will transform into a magical wonderland.
Shopping malls bedecked with flickering fairy lights, twinkling trees and elaborate decorations, street performances and festive bazaars galore, with all of these, tourists can’t help but pay a visit to immerse themselves in the Christmas spirit!
The Singapore Tourism Board pours money into decorating tourist-favourite spots such as Marina Bay Sands and Orchard Road every year for the Christmas holidays. Revenues from their tourism and retail sector spike up significantly during this period.
Last year alone Singapore attained record highs for the second time in two years.
A 3.9% increase in Singapore’s tourism receipts, amounting to S$26.8billion, was primarily due to the growth in visitor arrivals all across the top 10 markets, as well as higher visitor arrivals from high-spending markets such as China, South Korea, United States (US) and United Kingdom (UK).
There was also an increment of 6.2% to 17.4 million in visitor arrivals, with 13 of the top 15 markets showing growth.
Singapore’s tourism board has been successfully driving the retail industry on a yearly basis.
In order to remain appealing to tourists as a shopping destination, the Singapore tourism board continues to work closely with industry partners and relevant agencies.
The country has even been ranked seventh on Expedia’s list of the “World’s 25 best shopping cities”, coming after New York City, Berlin, Los Angeles, London, Kuala Lumpur, and Tokyo in that order.
The cities were ranked from their scores in three areas: value for money in which Singapore scored 8 out of 10, friendliness towards tourists where Singapore also scored 8 over 10, and lastly, annual tourist numbers of which the country scored 7 out of 10.
So how does Singapore’s tourism board drive retail every year?
1. Local Brands Leveraging Novelty
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