For just about any business, branding strategy is a very important component. In Malaysia, the flourishing beauty spa industry is fast gaining traction among the locals.
As such, competition is growing tighter, and it is all the more important for business owners to understand the desired brand image of target customers.
Beauty spa business owners, you will have to place your focus on your intangibles such as reputation, client care and relationship with clients in order to build your brand.
According to the Global Wellness Institute (GWI), which released the 2016 Global Wellness Economy Monitor last year, the worldwide wellness industry grew 10.6 percent to US$3.72 trillion (RM15.2 trillion) from 2013-2015, making it one of the world’s fastest-growing and most resilient markets.
For the beauty industry, Forbes estimates put it at US$445 billion currently.
Between 2016 and 2021, the Asia Pacific mass beauty market alone was projected to grow by US$14.9 billion in sales. Wellness and beauty (including cosmetics) in Malaysia are already billion-ringgit industries.
(Click here for 7 Questions You Need To Ask Yourself Before Opening A Massage Parlour)
So, what ways can you employ to solidify your business’s branding?
Here are 4 branding ideas for beauty spa business owners in Malaysia!
1. Understand Your Clients’ Needs
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