Success Stories

From Ice Cream Parlor to F&B Empire: Tony Tan Caktiong (Jolibee)

From Ice Cream Parlor to F&B Empire: Tony Tan Caktiong (Jolibee)
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Not a lot of us know that the largest fast food chain in the Philippines started off as an ice cream parlor. Yes, Jollibee, the home of the smiley red and white bee mascot that every Filipino adores, was once a little shop in Cubao, Quezon City in 1978 that served ice cream and sandwiches.

Jollibee Foods Corporation

Source: Jolibee.com

Founded by Tony Tan Caktiong, the former Magnolia Ice  Cream parlour pivoted to a fast-food model and was incorporated asJollibee Food Corporation in  January 1978. The fast-food chain scaled quickly to 7 branches in Metro Manila by the end of 1978.

Its rapid growth paved way for the opening of more branches including its first branch abroad, specifically in Taiwan, in the 80s.

During this time, the top-selling and arguably the best fried chicken in town was also introduced to the Filipino market – the crispylicious, juicylicious Chickenjoy. The term made such an impact on a lot of Filipinos that they would even call a regular fried chicken ‘Chickenjoy’. Along with that, Jollibee also served other dishes like sweet-style spaghetti, fries, and burgers while mostly getting influences from the Filipino, Chinese, American and European cuisine.

Source: Jolibee.com

As the primary brand of the Jollibee Foods Corporation, Jollibee has been reported to have over 1000 outlets all over the world today including several branches in Asia, North America and Europe.
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