Branding is the heart and soul of every business these days. Without proper branding initiatives, even a large brand can remain hidden. In contrast, with smart branding initiatives, even the smallest startup can get the attention of masses.
As the beauty spa business is quite competitive these days, there is a need for identifying initiatives that lead to a great brand image. Once done, you need to strengthen it by using innovative branding strategies.
Some of the branding ideas for beauty spa business owners in India that work marvellously are mentioned right here.
Understand Client Needs and Then Meet Them
The first thing you need to do when establishing a brand image or rebranding your business is to get in touch with the customers. You need to understand their expectations and then strive to meet them. This can be done via surveys (online or offline) or personal one-on-one meeting with some customers. You can also go for conducting thorough market research to know what’s missing in the market.
Indian beauty brand, Belita realized that women needed high quality and value for money beauty, wellness, and personal hygiene services. So, they strive to deliver the best service possible to your clients.
Be Different Than the Competition
Another smart strategy you need to consider while seeking branding ideas for beauty spa business owners in India is to analyze your competition. Then you need to ensure that your brand image is completely different than that of the competitors.
Look for something that customers want and the competition is not delivering yet and then deliver it yourself.
This strategy worked wonderfully well for Ananda Spa. The brand founders realized that spa meant different things to different people and no spa offered holistic wellness of the body, mind, and soul. The founders of Ananda spa took the opportunity and positioned its brand in that exact manner.
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