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Key Trends Every Filipino Retailer Must Know Before 2018’s Christmas Shopping Season

Key Trends Every Filipino Retailer Must Know Before 2018’s Christmas Shopping Season
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Christmas, the biggest shopping season of the year, and e-commerce festivals like Black Friday and Cyber Monday spur the retail binge in the Philippines. This makes it the perfect time for consumers to scout out deals or finally buy those big-budget items.

Take a peek at how Filipinos will be searching and what they’ll be searching for this upcoming shopping season.

Q4 is peak shopping time in the Philippines as e-commerce festivals and Christmas spur on the retail binge. Google is a key companion on this journey. Read on to find out what captivates consumer interest at the height of the festive season.

Online search complements the offline purchase journey.

The growing rate of searches for apparel, accessories and electronics indicate that people turn to Google for inspiration and information. Currently in the Philippines, 51% of shoppers research online and purchase offline, but 24% of shoppers plan to buy more gifts online this holiday season than they have in the past.

A steady drumbeat of e-commerce festivals draws in value driven shoppers.

Shopping searches start to increase around late October, accelerating during the week of Black Friday and peaking two weeks before Christmas. These searches are especially related to sales, deals and discounts.

Christmas gifts are top of mind.
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