Small companies are faced with many challenges in their initial years. It’s easy to see why folks tread carefully during the first few years of business, as there are so many things that could go wrong. From finding customers, generating leads, creating an email list to hiring the right staff and balancing growth and quality, Scaling a business is one of the toughest things for a business. However, with the right tools and knowledge, these obstacles can always be overcome.
Here, we have compiled 5 challenges that every business meets with, along with some advice on what you can do about it. If you’re looking to scale your business, then be sure to avoid these common pitfalls.
1. Hiring The Right Staff
“No man is an island”. For operations to run smoothly, you will need to get the right people on board. It’s impossible to know everything yourself, so you will need to hire people. The problem, is that hiring people in itself can be complex. And if you fail to hire well, employee turnover can become a costly expenditure.
Typically, most small business owners opt for a quick-and-easy method. Post a job offer, sift through applicants and then make a decision. However, this is equated with a short-term mindset. It may take a little longer, but investing in the right people means being thorough and clear on what you expect from your candidates. Don’t settle for good when you can have great!
Choosing the right employees is a large factor in how your business scales. If you’re consistently hiring with a short-term mindset, then your long-term goals will become much harder to focus on.
2. Generating Leads
Generating leads for business and sales is no walk in the park. Marketers struggle with these troubles all the time. Low traffic, unqualified leads, budgeting issues, these are all the troubles that you can anticipate as a new business. Social proof is also an issue, with followers being picky about whom they choose to follow on social media.
Most businesses these days have websites and they rely heavily on them to monitor their audience. Generating leads requires you to optimize your existing websites. To make it work, ask yourself questions like:
- Is your website layout intuitive? As in, are customers able to get a feel and be guided through your website or are they lost when landing on your home page?
- Are you creating custom landing pages for the campaigns that you run?
Look to prioritize your most popular webpages first. Most businesses have specific pages that bring in the majority of their traffic. These are usually the Home, About Us or Contact Us pages.
Also be sure to take advantage of Customer Relationship Management (CRM) software – specifically, lead management software. Malaysian companies like ICRM and Callbox provide affordable lead management tracking, besides other CRM-related services.
3. Balancing Growth and Quality
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