The DREA x SKALE team welcomed 80 marketers from leading Shopping Malls and Retailers in SEA for the Digitising Retail and Commercial Real Estate 2018 summit at HUONE Event Hotel Singapore last Tuesday.
The summit was geared towards demonstrating how retail brands and mall operators could leverage on omnichannel solutions to unify and create better customer experiences and journey to drive sales, as shoppers move between online and offline store fronts.
Yuet Whey Siah, founder of DREA and SKALE, shared with the audience on the various digital solutions to drive mall footfall and retail sales. She shared that today footfall in malls is declining and in turn this has affected revenue and turnover for both mall operators and retailers.
Yuet also spoke about how malls are optimizing their tenant mix and shifting towards F&B and Service based businesses. “Mall operators are already engaging in different initiatives such as promotions, fairs, and where they are generally digitising their business with rewards apps, loyalty programs and so on. Mall operators and retailers can additionally consider, using location targeting ads and beacons to drive shoppers in-store to a promotion that has been dynamically and automatically selected for the Shopper by leveraging on data about their past shopping habits. By pushing the right promotion, shoppers are more likely to engage and convert into a sale. Yuet also conducted a “live demonstration” on how retailers can automatically “retarget” the shoppers who did not convert even as they leave the mall, choosing instead to drive them to the retailer’s e-commerce store. The implementation of beacon technology can enhance and further enable a seamless omnichannel experience for customers, leading to higher sales conversions too,” she shared.
These points were elaborated further by Ruby Nguyen, Senior Partner Manager for Facebook Singapore and Malaysia, who spoke about how retailers and mall operators can succeed in the mobile era.
Find this useful? share it with your employees or peers in the industry