Branding is always hard to get across. How do you maintain the fine line between being a business and being relatable?
If you want your business to rise above the digital noise, you’re going to require a substantial investment in branding. To get consumers to talk about your product or service, you need to make a strong, memorable impact on them.
While trying to be individualistic and creative comes with certain risks, it is an important step in creating brand awareness.
With that said, here are some strategies for making your strengthening your brand and making it more relatable.
1. Humour Is Your Best Friend
Don’t be afraid to throw in some sass or puns. Humour is an effective way of reaching your audience and helping them relate to you. Get your customers laughing and they’ll feel like they’re a part of what your brand stands for.
Some suggestions are to include jokes about your brand on your home page and in newsletters, as well as quirky captions on your Instagram posts. At times, hiring professional content creators, writers or copywriters to compose funny stories may be considered.
2. Use Simple Language To Represent Your Brand
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