Digital Marketing

How NESCAFÉ in the Philippines Built Brand Affinity among Millenials

How NESCAFÉ in the Philippines Built Brand Affinity among Millenials
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To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z (Millenials) a generation that recognises NESCAFÉ as “their parents’ cup of coffee”.

Research showed that content creation is influential amongst Gen Z’s so instead of talking to the audience directly, the brand tapped into creators who best represent the audience’s interests and received authentic endorsements of the NESCAFÉ product.

Here’s how NESCAFÉ worked with Alex Wassabi and the Filharmonic to achieve their brand objectives.

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This article was contributed by Think With Google. 

Think with Google shares and publishes the latest data, analysis, insights and digital innovations for marketers to stay informed and inspired. From high-level insights to deck-ready stats to useful tools, you will find the data Google is exploring and the trends they’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences. 

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