Before the days of Amazon, retail marketing was pretty simple. You reach out to as many consumers as possible and get them to come to your store. However, Amazon has disrupted and changed retail for good.
Amazon has set the bar for digital commerce by curating an assortment of both product and expectation. This way, consumers are satisfied whenever and wherever.
The all-encompassing nature of Amazon’s approach to retail is all the rage today. With that, let’s take a look at a few ways in which Amazon has changed the retail industry for good!
1. Predictive and Accurate Product Searches
What happens when you have a giant catalog of products? While most retailers focus on paid and organic reach, Amazon has no need for such channels. 55% of shoppers say that they begin their product searches on Amazon itself.
Amazon has become the go-to for product searches today. It is quick, easy and fulfilling to consumers looking to make exact purchases. Why search around a shopping mall when Amazon can fulfill requests at even better prices – then have it delivered to you within a short time period.
2. Two-Day Shipping
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