Increasing footfall has always been a concern for retailers. Now, more than ever with the digital age, retailers are struggling to keep up with sales in brick-and-mortar stores due to competition from e-commerce. After all, why go through the hassle of sifting through a store when shopping can be conducted from a swipe on the phone?
It seems like the only way to reach customers this way is through digital marketing, but there are other things you can do to facilitate progress. Here are some tips you can make use of to increase footfall in retail stores!
1. Keep Up Appearances
Maintaining your store’s overall look and feel is just as important as the services offered. Pleasing aesthetics will draw wandering shoppers to your store, even if it’s just to check out what your store is about. Although whether they stay or not will not be determined by your store’s look and feel, putting in the effort will increase the chances of converting wanderers into customers!
Maintaining your store’s appearance can be as simple as having regular cleaning schedules. Sweeping your store-front and cleaning windows should be done daily, while tasks like painting and decorating can be done less frequently. Nevertheless, make sure your store looks good if you want to increase footfall!
2. Gamify The Retail Experience!
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