So, you are a brick-and-mortar retailer wanting to grow your business but every strategy and idea you encounter, requires you to have marketing dollars that you simply do NOT have.
Well, this article is designed to help that group of retailers. So firstly, we will establish that it would not be fair to compare this strategy to other strategies (e.g. paid ads, influencers etc) that can be highly effective but requires $$.
1) FOCUS ON YOUR EXISTING CUSTOMERS
Everyone talks about creating great customer experiences. That is because when a happy customer walks out the store, they remember your brand and are 3x more likely to come back.
Imagine if you have 30 customers this week, and each of them were to come back 1x in the coming month. You would have doubled your sales. Sounds overly simplistic, read on.
2) CREATE HAPPY EXPERIENCES
Creating unique, and great experiences doesn’t need to be expensive. Smile, treat them well, of course.
But what if you could give them a thank you gift as they leave your store. Regardless of whether they shopped / did not shop in the store. Not only are you showing them that you appreciate them visiting your store, you just significantly increased the chances of them coming back / converting in the store.
More importantly, thank you gifts don’t always need to cost you money and can be a “Win-Win” for you and the customer.