Author: Andrea Ian Marie

Why Every Business in the Philippines Needs Business Insurance

So, you’ve opened up a door of opportunity, and finally, there you are, driving your way into the world of entrepreneurship! Just like a lot of businesses, you will inevitably have to deal with logistics, finances and legalities. While these are requirements, there are some aspects that you would probably think are optional. But in truth, they are as important as everything else. Such as ins...

From Ice Cream Parlor to F&B Empire: Tony Tan Caktiong (Jolibee)

Not a lot of us know that the largest fast food chain in the Philippines started off as an ice cream parlor. Yes, Jollibee, the home of the smiley red and white bee mascot that every Filipino adores, was once a little shop in Cubao, Quezon City in 1978 that served ice cream and sandwiches. Jollibee Foods Corporation Founded by Tony Tan Caktiong, the former Magnolia Ice  Cream parlour pivoted to a ...

How Singaporean Restaurants Use Digital Marketing to Drive Customers

If you were to ask any restaurateur in Singapore about Digital Marketing 5 years ago, they would have most likely scratched their heads at the question. Today, digital marketing is a common phrase in most industries within Singapore. A quick browse on LinkedIn jobs will show scores of companies hiring Digital Marketers today. Digital Marketing has become an in-demand skill and many companies now s...

4 Reasons Why Filipino Retailers Need An Instagram Account

Digitalization is on the rise, and more businesses are turning to the online world in a bid to adapt and stay relevant. The Philippines again topped the world in terms of social media usage as the number of internet users in the country hit 67 million people And according to NapoleonCat, a social media analytics platform, as of 2017, Instagram (IG) has recorded 8.5 million users in the Philippines...

5 Reasons Filipino Businesses Can’t Make a Profit

You’ve been running a business for 3 years but are not profit making. What’s wrong? So you decided to take the leap, maybe even leave your 9 to 5 job and start your own business. It wasn’t easy for sure. In fact, it was exhausting. But you were told that the reward is good. But, it doesn’t seem like it’s working that way. What could be the problem why until now, your revenue is still disappointing...