Author: Diviyah

How South Korea Became The Skincare and Beauty Capital of The World

The South Korean beauty scene has taken the global skincare and beauty industry by storm. Known as K-beauty, South Korea has developed a sort of cult-like following. Youtubers and Social Media Influencers are also raving about the benefits of these K-beauty products. The Korean beauty market is among the top 10 around the world, with an estimated worth of over $13.1 billion in sales in 2018, accor...

How To Deal With Insubordinate Staff for First Time Business Owners

Business owners, when you first hire staff for your business, one of the most important steps is laying the ground rules. However, it’s only natural that certain rules or policies are stepped over by staff, and as a person in authority, it’s vital that we put our foot down when an employee is out of line. For first-time business owners like myself, I struggled with this.  Simply because I was so c...

Idea Penjenamaan untuk Pemilik Perniagaan Spa Kecantikan di Malaysia

Untuk apa sahaja perniagaan, strategi penjenamaan adalah komponen yang sangat penting. Di Malaysia, industri spa kecantikan berkembang pesat di kalangan penduduk tempatan. Oleh itu, persaingan semakin ketat, dan amatlah penting untuk pemilik perniagaan memahami imej jenama yang diinginkan oleh pelanggan sasaran. Pemilik perniagaan spa kecantikan, anda perlu meletakkan tumpuan pada perkara yang tid...

The Importance of Marketing Your Beauty Spa Business in Malaysia

As we all know, the heart of most businesses if not all, lies in their marketing. Marketing is the process which introduces and promotes your product to your potential customers. Without marketing, your potential customers would not know of the services you are offering. As such, marketing is no less important for beauty spa businesses too! Finally made the Himalayan Salt Stone Massage available i...

Branding Ideas for Beauty Spa Business Owners in Malaysia

For just about any business, branding strategy is a very important component. In Malaysia, the flourishing beauty spa industry is fast gaining traction among the locals. As such, competition is growing tighter, and it is all the more important for business owners to understand the desired brand image of target customers. Beauty spa business owners, you will have to place your focus on your intangi...

How Singapore’s Tourism Board Drives Retail Every Year

Every year, thousands of tourist flock to Singapore for the year-end holidays. It’s the time of the year when Orchard Road, the country’s premier lifestyle and shopping destination will transform into a magical wonderland. Shopping malls bedecked with flickering fairy lights, twinkling trees and elaborate decorations, street performances and festive bazaars galore, with all of these, tourist...

5 Sebab Perniagaan Kecantikan Malaysia Perlu Tahu Pesaing Anda

Untuk perniagaan anda berkembang, pembelajaran dan penyesuaian yang berterusan diperlukan. Apakah antara perkara yang paling penting yang harus anda pelajari untuk perniagaan anda untuk kekal berdaya saing? Jawapannya adalah pesaing anda. Mengetahui siapa mereka akan membantu anda membezakan perniagaan anda dari mereka dan untuk berkomunikasi dengan sasaran pasaran anda. Apakah yang perlu anda ket...

Mengapa Lokasi Kedai Kecantikan Anda di Malaysia Adalah Penting

Memilih lokasi kedai adalah keputusan penting untuk dibuat semasa peringkat awal penubuhan perniagaan anda. Lebih-lebih lagi untuk kedai kecantikan fizikal. Kebanyakan keupayaan perniagaan mereka untuk menjana jualan dan membuat keuntungan sebahagian besarnya dipengaruhi oleh lokasi kedai mereka. Inilah mengapa lokasi kedai kecantikan anda penting di Malaysia! 1. Kebolehcapaian Anda pasti mahu mem...

5 Reasons Malaysian Beauty Businesses Need to Know Their Competitors

For your business to grow, constant learning and adjustments are necessary. What are among the most important things you should be learning for your business to remain competitive? It will be none other than your competitors. Knowing who they are will help you distinguish your business from theirs and to communicate with your target market. What should you know about your competitors and why is it...

Why Your Beauty Store Location Matters in Malaysia

Choosing a store location is an important decision to make during the early stages of your business establishment. This is especially true for brick-and-mortar beauty stores. Much of their business’s ability to generate sales and make a profit is largely influenced by their store’s location. Here’s why your beauty store location matters in Malaysia! 1. Accessibility You will clearly want to ...

Why Every Beauty Spa Business Owner in Malaysia Needs a Business Plan

If you have decided to open a beauty spa, writing a business plan will be your primary step. Not all businesses share the same business plan. The one size fits all approach does not work because every business focuses on different considerations. A spa in particular will definitely have a different set of challenges from a F&B business. This is why a business plan is not just about outlining g...

4 Simple Ways Stores in Malaysia Can Unlock Cash in the Inventory

More often than not, stores find themselves storing excess inventory. Excess inventory is when you have an overstock of merchandise or products in your store. There are many reasons why this can happen. Common causes of this typically include: No buying plan for the arrival of fresh merchandise. Stocking large quantities of merchandise based on unrealistic sales plans. Buying merchandise on the ba...