Author: Skale

4 Inspiring Facts About Seaweed Billionaire, Tob Itthipat Peeradechapan

“Tob” Itthipat Peeradechapan, at 34 years-old, is seen as a symbol for youth entrepreneurship. He is the founder of Taokaenoi Food & Marketing, an international brand that is best known in East Asia for their wafer-thin sheets of crispy seaweed. Like most entrepreneurs, Tob’s story is one that inspires others, proving that the beaten track is not the only way to get ahead in life. Through his ...

Why eCommerce is More Competitive Than Offline Retail

So now that we’ve highlighted how offline retailers can also win in the online world, what about offline retailers who are also eCommerce players? For retailers who are also eCommerce players, it’s only natural to leverage on digital marketing tools and social media platforms to promote their online catalogue. So just why is eCommerce so much more competitive compared to offline retail...

Promising Fintech Companies In Singapore 2019

Fintech holds Singapore to an esteemed position as one of Asia’s leading regions for the industry. The global fintech hub has become an increasingly popular destination for others “preferred gateway” into Asia. With world-class infrastructure, strong government support and global investors available, Singapore’s Fintech industry is flourishing steadily. With that said, here are 5 Singaporean Finte...

Blue Ocean Strategy: How To Use It For Your Restaurant Business

In 2005, Professor W. Chan Kim and Renee Marbourgne introduced a ground-breaking concept called the “Blue Ocean Strategy”. Their book, “Blue Ocean Strategy: How To Create Uncontested Market Space and Make Competition Irrelevant,” simply encourages companies to create rather than compete. The book provides the simple discrepancy that rather than struggling for survival in bloody “Red Oceans”, compa...

What We Can Learn From Singapore’s Mass Food Poisoning Incident

Recently, a string of restaurants were hit by a mass food poisoning scandal. Singapore has to date maintained a reputation for being one of the cleanest countries in the world. And this ‘cleanliness’ extends to the F&B industry, where restaurants are expected to play their part in maintaining a high standard of hygiene. What are the key lessons and takeaways that restaurants can gain from this...

Team Players: 5 Characteristics That Define A Good Team Player

In the business world, being a team player is an important part of anyone’s career, no matter the job. Whether you’re a leader or part of a group, it is important that you know how to work with others. Here are 5 characteristics of a good team player that you should look to cultivate! 1. Getting To The Point Quicker A good team player practices direct and honest communication. As there are others ...

Do Malaysian Restaurants Have a Hygiene Issue?

Malaysia is among the best destinations to offer a plethora of edible food. It holds a special place in the hearts of both locals and foreigners alike! However, despite a high rate of people eating out, a common dilemma occurs in many eateries around the country. It’s not uncommon to see a coffee shop or food stall cordoned off with yellow tape and closed temporarily due to poor hygiene in the sho...

3 Ways Malaysian Small Business Retailers Can Maintain Consistent Customer Service

It’s easy to have control over all aspects of your business when you’re still a small operator. Things like taking inventory, stock control, manufacturing details, raw materials, hiring, customer service are some aspects of a retail business that business owners focus on daily. While your business is still small it’s easy for you to keep rapport with your customers as well, and knowing how best to...

Why Hindi Matters in the Digital Age – Think With Google

India’s largest print-media company, DB Corp Ltd. and 57-year-old retiree and food blogger Nisha Madhulika share a common thread to their successes: doing their digital content in Hindi. With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow. “While strategizing the roadmap for DB Corp five ye...

6 Ways Retailers Can Make This Their Busiest Holiday Season Ever

‘Tis the season to be jolly. Oh, and to get your holiday ads up-and-running in time. Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won’t guarantee you success. It’s time to think laterally, act local and keep on going until the party’s over. Six ways retailers can make this their busiest holiday season ever by thinking laterally, acting local and k...

How NESCAFÉ in the Philippines Built Brand Affinity among Millenials

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z (Millenials) a generation that recognises NESCAFÉ as “their parents’ cup of coffee”. Research showed that content creation is influential amongst Gen Z’s so instead of talking to the audience directly, the brand tapped into creators who best represent the audience’s interests and received authe...

From storytelling to storyliving: India’s Flipkart and Mahindra Racing show what’s possible with VR

In an age of rising consumer expectations, brands and advertisers have to compete to earn—and hold—consumers’ attention. Technologies like virtual reality (VR) create immersive environments and provide engaging experiences for users. VR is on the rise in India: The market is expected to grow by 76% over the next five years. Indian brands Flipkart and Mahindra Racing have used Google’s VR360 techno...

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