Beauty & Wellness

Stories, guides and how-tos for salons and spas

A.S Watson Group Opens Their 15,000th Store In Malaysia

International health and beauty retailer, A.S Watson Group has marked a new milestone with the opening of its 15,000th store here in Malaysia. For the fourth year in a row, A.S. Watson’s new store opening continues to be at an average speed of one store every seven hours across its 25 markets in Asia and Europe. Located in the newly-launched Central i-City mall, the store is Malaysia’s 500th outlet. The 4,200 square-feet store is equipped with StyleMe, an AR (augmented reality) technology, that makes for an engaging and fun experience for customers. Group managing director Dominic Lai expressed that the group’s success is owed to customer satisfaction and connectivity. The ability to consistently meet customers with products, trends and experiences is a major factor in their continua...

How South Korea Became The Skincare and Beauty Capital of The World

The South Korean beauty scene has taken the global skincare and beauty industry by storm. Known as K-beauty, South Korea has developed a sort of cult-like following. Youtubers and Social Media Influencers are also raving about the benefits of these K-beauty products. The Korean beauty market is among the top 10 around the world, with an estimated worth of over $13.1 billion in sales in 2018, according to Mintel, a global market intelligence agency.  Their driving factor for their rapid growth is due to ‘innovation’ being at the forefront of their branding strategy. Beyond just another marketing strategy, South Koreans are constantly striving to reinvent their products. Katie Thomas, editor of Marie Claire says,  “South Korea’s beauty industry is ahead of the rest of the world b...

Everything You Need To Know About Setting Up a Salon and Spa Business in Singapore

Singapore is known for world class salons and spas. A strong industry that is growing year-on-year and record high numbers of tourists allows owners to enjoy multiple revenue streams with a steady flow of clients. Setting up a spa and salon is a fairly straightforward process. Read on here to find out how in detail what you need to know about setting up a salon and spa business in Singapore.  Obtain the Right Licenses A Massage Establishment License (ME) is required under the Massage Establishment Act. According to the act, you’ll need to obtain this license if your business offers any of the following: Massage services Manicures Spa baths Foot-reflexology Similar services The license is broken down into two categories: Category 1 and Category 2. The main difference between the two categor...

Branding Ideas for Indian Beauty Spa Business Owners

Branding is the heart and soul of every business these days. Without proper branding initiatives, even a large brand can remain hidden. In contrast, with smart branding initiatives, even the smallest startup can get the attention of masses. As the beauty spa business is quite competitive these days, there is a need for identifying initiatives that lead to a great brand image. Once done, you need to strengthen it by using innovative branding strategies. Some of the branding ideas for beauty spa business owners in India that work marvellously are mentioned right here. Understand Client Needs and Then Meet Them The first thing you need to do when establishing a brand image or rebranding your business is to get in touch with the customers. You need to understand their expectations and then str...

The Importance of Marketing Your Beauty Spa Business in Malaysia

As we all know, the heart of most businesses if not all, lies in their marketing. Marketing is the process which introduces and promotes your product to your potential customers. Without marketing, your potential customers would not know of the services you are offering. As such, marketing is no less important for beauty spa businesses too! Finally made the Himalayan Salt Stone Massage available in your spa? Great, but have you got the word out yet? In Malaysia, the beauty spa business scene calls for more action in terms of its marketing efforts. Although the industry is rapidly growing, many people have yet to be educated about the industry. Myths need to be debunked and attitudes changed, to enable more locals to better embrace the industry. Spa business owners, it is all the more relev...

Branding Ideas for Beauty Spa Business Owners in Malaysia

For just about any business, branding strategy is a very important component. In Malaysia, the flourishing beauty spa industry is fast gaining traction among the locals. As such, competition is growing tighter, and it is all the more important for business owners to understand the desired brand image of target customers. Beauty spa business owners, you will have to place your focus on your intangibles such as reputation, client care and relationship with clients in order to build your brand. According to the Global Wellness Institute (GWI), which released the 2016 Global Wellness Economy Monitor last year, the worldwide wellness industry grew 10.6 percent to US$3.72 trillion (RM15.2 trillion) from 2013-2015, making it one of the world’s fastest-growing and most resilient markets. For the b...

The Importance of Marketing Your Beauty Spa Business in India

Every spa owner hopes of ensuring that more and more customers walk in the door and leave it after being thoroughly pampered. Some spa owners face problems in ensuring that the customers walk through the doors because they don’t pay enough attention to marketing. If you are one of them, then you need to know the importance of marketing your beauty spa business in India lies in helping you to get more customers and be a brand. In case you don’t know where to start your marketing efforts, read the following steps in this article that I have applied to my business and you’ll do fine! 1. Make Customers Members The first thing you can do after you realize the importance of marketing your beauty spa business in India is to focus on current customers. You need to start a membership program and al...

5 Reasons Indian Beauty Owners Need to Know Their Competitors

In the words of Victor Kiam, an American entrepreneur, “In the world of business, competition will bite you if you keep running and if you stand they will swallow you.” These two lines sum up competition very well. If you are in the beauty industry, you need to beat your competition after knowing them. And how do you do that? Read on about the 5 reasons Indian beauty business owners need to know their competitors to run a successful beauty business. 1. To Understand What Customers Think of Them You need to understand your competitors and customer’s opinion of them. This will allow you to know what the customers like or dislike about the competition. For instance, if your customers like the competitor because it is offering head wash at a good cost while the pedicure is costly, you can bene...

Why Your Beauty Store Location Matters in India

Opening a beauty store in a country like India where almost everyone wants quality at the best prices is not a decision to be made lightly. Many Indian business owners have the perception that they should be saving on rent unfortunately this leads to businesses often choose the wrong location. You should not make that mistake, especially if you have a beauty business. If you are wondering why your beauty store location matters in India, you need to read on. Here we’ll help you know about different factors you need to know before opening the first beauty store at a suitable location. Costs Matter The first thing you need to remember is that the cost of setting up a beauty store will vary a lot on the basis of location. For instance, if you rent space in the Patel Nagar area of Delhi, the co...

Why Your Beauty Store Location Matters in Malaysia

Choosing a store location is an important decision to make during the early stages of your business establishment. This is especially true for brick-and-mortar beauty stores. Much of their business’s ability to generate sales and make a profit is largely influenced by their store’s location. Here’s why your beauty store location matters in Malaysia! 1. Accessibility You will clearly want to choose a location of your beauty store where it will be easily accessible, either in a mall or shop lots. Your store’s location should be ideally nearby lots of traffic (both foot and four-wheeled variety) and as well as parking availability. Does your beauty store require your customers to search for the location? Or is it easily seen from the main road or on the way to their homes? Is it a...

4 Ways to Get Funding for Your Beauty Business in Malaysia

The beauty industry although lucrative is equally an expensive undertaking. Whether it is a product or service oriented business, this industry demands quality at its finest. This is especially true for running a salon or a spa business in Malaysia. You will set aside significant capital for equipment, products, stock, fixtures, decoration, marketing and many more. And then there’s the waiting period for the build-out before the salon or spa is up and running. When it comes to finding the right funding, even financially flourishing salons and spas find themselves confused. So don’t worry if you ’re having difficulty obtaining funding resources for your beauty business. Here are 4 ways to get funding for your beauty business in Malaysia: 1. Prepare a solid business plan As you are already a...

Why Every Beauty Spa Business Owner in India Needs a Business Plan

A business plan is vital for starting, managing and growing your business. Not all businesses share the same business plan. The one size fits all approach does not work because every business focuses on different considerations. A spa in particular will definitely have a different set of challenges from a F&B business. This is why a business plan is not just about outlining goals and methods of achieving them but is also about understanding your niche market. Every beauty spa business owner in India needs a business plan because it offers many benefits. Some of the benefits are mentioned right here in this article! 1. Setting the Direction The first reason that explains why every beauty spa business owner in India needs a business plan is that it allows a business owner to define what ...

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