Business Branding

Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in the ad was a Chinese woman struggling to eat pizza and pasta with chopsticks, sparking criticism from viewers. Further adding to the fiasco were screenshots that were circulated online – those of a private conversation, where brand designer Stefano Gabbana made a reference to “China Ignorant Dirty Smelling Mafia” while using the smiling poop emoji to describe the country. The brand denied their involvement, stating that their account was...

4 Quick Strategies To Help Singaporean Small Businesses Make An Impact

Branding is always hard to get across. How do you maintain the fine line between being a business and being relatable? If you want your business to rise above the digital noise, you’re going to require a substantial investment in branding. To get consumers to talk about your product or service, you need to make a strong, memorable impact on them. While trying to be individualistic and creative comes with certain risks, it is an important step in creating brand awareness. With that said, here are some strategies for making your strengthening your brand and making it more relatable. 1. Humour Is Your Best Friend Don’t be afraid to throw in some sass or puns. Humour is an effective way of reaching your audience and helping them relate to you. Get your customers laughing and they’ll feel like ...

5 Small Business Problems And What Malaysians Can Do About It

Small companies are faced with many challenges in their initial years. It’s easy to see why folks tread carefully during the first few years of business, as there are so many things that could go wrong. From finding customers, generating leads, creating an email list to hiring the right staff and balancing growth and quality, Scaling a business is one of the toughest things for a business. However, with the right tools and knowledge, these obstacles can always be overcome. Here, we have compiled 5 challenges that every business meets with, along with some advice on what you can do about it. If you’re looking to scale your business, then be sure to avoid these common pitfalls. 1. Hiring The Right Staff “No man is an island”. For operations to run smoothly, you will need to get the rig...

Branding Ideas for Indian Beauty Spa Business Owners

Branding is the heart and soul of every business these days. Without proper branding initiatives, even a large brand can remain hidden. In contrast, with smart branding initiatives, even the smallest startup can get the attention of masses. As the beauty spa business is quite competitive these days, there is a need for identifying initiatives that lead to a great brand image. Once done, you need to strengthen it by using innovative branding strategies. Some of the branding ideas for beauty spa business owners in India that work marvellously are mentioned right here. Understand Client Needs and Then Meet Them The first thing you need to do when establishing a brand image or rebranding your business is to get in touch with the customers. You need to understand their expectations and then str...