Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in the ad was a Chinese woman struggling to eat pizza and pasta with chopsticks, sparking criticism from viewers. Further adding to the fiasco were screenshots that were circulated online – those of a private conversation, where brand designer Stefano Gabbana made a reference to “China Ignorant Dirty Smelling Mafia” while using the smiling poop emoji to describe the country. The brand denied their involvement, stating that their account was...

4 Quick Strategies To Help Singaporean Small Businesses Make An Impact

Branding is always hard to get across. How do you maintain the fine line between being a business and being relatable? If you want your business to rise above the digital noise, you’re going to require a substantial investment in branding. To get consumers to talk about your product or service, you need to make a strong, memorable impact on them. While trying to be individualistic and creative comes with certain risks, it is an important step in creating brand awareness. With that said, here are some strategies for making your strengthening your brand and making it more relatable. 1. Humour Is Your Best Friend Don’t be afraid to throw in some sass or puns. Humour is an effective way of reaching your audience and helping them relate to you. Get your customers laughing and they’ll feel like ...

5 Small Business Problems And What Malaysians Can Do About It

Small companies are faced with many challenges in their initial years. It’s easy to see why folks tread carefully during the first few years of business, as there are so many things that could go wrong. From finding customers, generating leads, creating an email list to hiring the right staff and balancing growth and quality, Scaling a business is one of the toughest things for a business. However, with the right tools and knowledge, these obstacles can always be overcome. Here, we have compiled 5 challenges that every business meets with, along with some advice on what you can do about it. If you’re looking to scale your business, then be sure to avoid these common pitfalls. 1. Hiring The Right Staff “No man is an island”. For operations to run smoothly, you will need to get the rig...

4 Simple Ways For Small Businesses To Reduce Costs

Bolstering your business’s profits is tough enough as it is nowadays. The problem is that as costs go up, so do our prices – in turn eventually affecting our profit margins. Cutting unnecessary expenses are just as important as increasing sales. It can be tough to identify what expenses need to be cut. What is deemed “unnecessary”? If you’re looking for a long-term solution to reduce costs and expenditure, then read on to see how. 1. Move your processes into Software Automation Labour is often one of the biggest expenses for a business to incur.  Processes like time sheet errors are costly to correct and will take up significant amount of time cumulatively. Automating means creating an accurate and painless process that enhances productivity and performance. Although setting up an au...

E-Commerce In Singapore: A 4-Step Guide To Get Started

The e-commerce industry has been steadily growing in the past few years. Google and Temasek Holdings report that the market size for Singapore’s e-commerce industry will grow to US$5.4 billion by 2025. Today, many brick-and-mortar retailers are supplementing their physical sales through online distribution platforms. If you are looking to get a foot into the world of e-commerce, then read on to see just how you can go about it. 1. Plan It Out Your business plan will be the blueprint of how your business will operate and develop. You need to write a plan that helps remind you of your vision and objectives as you get further down the line. Your initial plan can be both exciting and daunting at the same time. With so many things going on, it is easy to feel overwhelmed by all the options avai...

How These 3 Singaporean Entrepreneurs Went From Hawkers to Running an F&B Empire

Humble beginnings provide a foundation for business growth. Sometimes, a rags-to-riches story can be warming and inspiring to those of us who are still looking for a way to define our success. Read on to see how these 3 hawkers made an empire from their humble eateries. 1. Paradise Group Paradise Group first started out as ‘Seafood Paradise’. The restaurant poised as a diner’s paradise for Oriental cuisine, traces its’ roots to a humble 25-seater eatery in Defu Lane. Initially, Eldwin Chua started out with managing his grandfather’s coffeeshop operations. His duties consisted of running the drinks stall and learning how to brew coffee. In 2002, at the age of 25 years old, Eldwin was given the chance to take over his grandfather’s coffeeshop. He took over with an assistant chef ...

9 Tips Foreigners Can Use When Starting A Company In Singapore

Anyone above 18 years of age can easily start a company in Singapore. The procedures involved are simple, quick and free from too many complications. In fact, the procedure can be viewed as 2 simple steps: Company Name Approval Company Registration Things to consider for Singapore Company Incorporation: A foreigner requires a suitable work visa/pass to work in Singapore. The most common ones are Employment Pass (EP) or EntrePass. The holder of the EP or EntrePass has the right to act as a director of a Singaporean company. Given that they have not been convicted of legal offence or bankruptcy, any person above the age of 18 is allowed to register a company. Company incorporation is to be carried out electronically using the online filing system provided. If you are a foreigner who wishes t...

How To Start A Drop Shipping Business From Your Home

In today’s relentless eCommerce markets, it has become common practice for retailers to use drop shipping services when sending their products. As drop shipping costs are usually low, retailers are able to keep their prices competitive and consumers happy. How Does Drop Shipping Work? Drop shipping is a simple concept. Essentially, it involves retailers who don’t keep an inventory of goods on hands. Instead, they work with wholesalers that fulfill orders and ship directly to customers when an order is placed. The general timeline of the process looks like this: Customer places an order with the retailer -> The order is forwarded to drop-shippers -> Order is prepared and shipped -> Customer receives their order The Pros & Cons

4 Ways To Stay Focused On Your Business Goals

Most people highlight the perks of running a business without telling you of the actual consequences. If you are running your own business, then you know that it is easy to get overwhelmed and lose focus. Here are 4 tips to keep yourself on track when times get tough! 1. Take Time To Replenish Your Energy Levels Your just cannot focus without energy, and plenty of it. It is the most common factor affecting productivity levels. As your energy supply decreases, you start to fade. Taking steps to monitor your energy supply is a basic and essential concept. Most people tend to take it for granted. They overwork themselves to exhaustion and then get frustrated when they are unable to get anything done the following days. Try taking steps to ensure that you get enough rests between tasks to ensu...

Keep Your Brick-and-Mortar Store Relevant

The age of the internet seems to have brought on a premonition of sorts for brick-and-mortar store owners everywhere. While major chains such as Giant, Toys R Us and Gap seem to be closing stores all over the country, others seem to be thriving with new retail outlets. While the truth of the matter is that brick-and-mortar stores are becoming less relevant, that does not spell ‘finale’ for everyone. With competent strategies, it is possible to survive the ‘retail apocalypse’. 1. Create Engaging Experiences

 4 Steps to Save Your Dying Business in Malaysia

The implementation of GST in 2015 resulted in both the good and bad. While some businesses welcomed the move, there were also many businesses that were badly affected. In tandem with the rising costs of expenses, frugality became a focal point of Malaysian locals. As such, business owners felt wary of their stability, particularly due to a lowering of consumer purchasing power. Many felt as if closing was the most viable option. While signs of better times are on the horizon, the opportunity costs for businesses that are or have been suffering seems risky. If you are a small business owner who is thinking of shutting down, here  are some tips you can take to save your dying business! 1. Assess Your Situation Truthfully

Become An Amazon Seller In India With 4 Easy Steps

4 आसान चरणों के साथ भारत में एक अमेज़ॅन विक्रेता बनने के तरीके के बारे में जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find about how to Become An Amazon Seller In India With 4 Easy Steps

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