Digital Marketing

How NESCAFÉ in the Philippines Built Brand Affinity among Millenials

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z (Millenials) a generation that recognises NESCAFÉ as “their parents’ cup of coffee”. Research showed that content creation is influential amongst Gen Z’s so instead of talking to the audience directly, the brand tapped into creators who best represent the audience’s interests and received authentic endorsements of the NESCAFÉ product. Here’s how NESCAFÉ worked with Alex Wassabi and the Filharmonic to achieve their brand objectives. Goals This article was contributed by Think With Google.  Think with Google shares and publishes the latest data, analysis, insights and digital innovations for marketers to stay informed and inspired. From high-level insights to deck-ready stats to use...

4 Quick Strategies To Help Singaporean Small Businesses Make An Impact

Branding is always hard to get across. How do you maintain the fine line between being a business and being relatable? If you want your business to rise above the digital noise, you’re going to require a substantial investment in branding. To get consumers to talk about your product or service, you need to make a strong, memorable impact on them. While trying to be individualistic and creative comes with certain risks, it is an important step in creating brand awareness. With that said, here are some strategies for making your strengthening your brand and making it more relatable. 1. Humour Is Your Best Friend Don’t be afraid to throw in some sass or puns. Humour is an effective way of reaching your audience and helping them relate to you. Get your customers laughing and they’ll feel like ...

10 Alat Pemasaran Online Gratis untuk Bisnis Kecil Anda

Sebagai pemilik bisnis kecil, mungkin anda ingin memasarkan produk dan layanan untuk mengembangkan bisnis anda di pasar dan menjadi lebih unggul diantara para pesaing. Meskipun anggaran pemasaran anda tidak terlalu besar, untungnya, ada banyak alat pemasaran gratis yang dapat anda manfaatkan. Dengan alat pemasaran online gratis ini, anda dapat secara praktis mempromosikan bisnis anda. Anda juga bisa menghemat uang dengan 10 alat pemasaran online gratis berikut: 1. MailChimp Pemasaran melalui email sangat penting untuk keberhasilan bisnis anda. Email memberikan interaksi yang lebih intim antara brand dan konsumen. Email menawarkan alat yang anda butuhkan untuk mengontrol kontak dengan calon pelanggan secara efektif. MailChimp adalah alat pemasaran online gratis yang sangat baik. MailChimp j...

How Singaporean Restaurants Use Digital Marketing to Drive Customers

If you were to ask any restaurateur in Singapore about Digital Marketing 5 years ago, they would have most likely scratched their heads at the question. Today, digital marketing is a common phrase in most industries within Singapore. A quick browse on LinkedIn jobs will show scores of companies hiring Digital Marketers today. Digital Marketing has become an in-demand skill and many companies now see the importance of employing digital marketing strategies. With more and more restaurants popping up in Singapore it’s easy to be overwhelmed by the competition. So just how do some Singaporean Restaurants Use Digital Marketing to Drive Customers and rise above the rest? Whether you are an emerging or a long existing restaurant in the country, we all have the same goals: (1) to establish the bus...

4 Reasons Why Filipino Retailers Need An Instagram Account

Digitalization is on the rise, and more businesses are turning to the online world in a bid to adapt and stay relevant. The Philippines again topped the world in terms of social media usage as the number of internet users in the country hit 67 million people And according to NapoleonCat, a social media analytics platform, as of 2017, Instagram (IG) has recorded 8.5 million users in the Philippines where over 80% of them are between 18 to 44 years old. This number only shows that Instagram has the potential to open up a lot of opportunities including brand/self exposure, promotion and/or products and services selling. In fact, there have been a number of entrepreneurs who use it as an online shopping platform, and by far, it has been really useful and noteworthy. At this day and age, more p...

SEO Advantages That Small Business Owners Should Know About

Search Engine Optimization (SEO) has become a vast topic for anyone looking to get on the virtual map. Being accessible through major search engines can have a significant impact on your business’s reach. You would be aware (or even intimated) that large corporations and businesses dominate search engines. It seems that results are biased towards them, but that’s not a surprise. Having the capital to splurge on marketing, full-time staff and specialists allows for these entities to become top dog in their respective niches. As a small business owner, you may feel that it’s impossible to compete with these large-scale efforts. However, you may just be mistaken. It is not the size of the weapon, but how it is used. In a less rhetoric sense, small businesses have a few major advan...

SEO: What It Is And How You Can Use It For Your Business To Thrive

Search Engine Optimization (SEO) is the process of making a website more accessible through search engine results pages. The process includes a wide-range of strategies aimed at increasing organic traffic to your website. SEO is a complex mechanism that relies on specific algorithms. While these calculations are not obvious to everyone, there are some fundamental strategies that can be made use of. 1. Produce Quality Content This is one strategy that is constantly being highlighted. Whether it’s’ to increase followers on social media, engagement rates or SEO, your output is a primary factor. When writing SEO content, give consideration towards what people are searching for. This includes common keywords that are relevant to your business/industry. SEO content is optimized; it is clear, con...

Smartphones and Commerce in India’s Digital Age

भारत के डिजिटल युग में स्मार्टफोन और वाणिज्य के बारे में जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find about Smartphones and Commerce in India’s Digital Age!