Digitising Retail and Commercial Real Estate 2018

How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business

The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their brand through traditional brick-and-mortar setups. The challenge remains for retailers – whether to blaze the trail with their own unique approach, or follow a tried-and-true method where competition is abundant. Some Malaysian shoe retailers have taken their own approach to digital marketing – and having been quite successful, are proving that retail is about adapting to circumstances. Read on to see how these 5 shoe brands leveraged digital marketing to benefit their businesses! 1. Shoe...

Event Review: Digitising Retail and Commercial Real Estate 2018

The DREA x SKALE team welcomed 80 marketers from leading Shopping Malls and Retailers in SEA for the Digitising Retail and Commercial Real Estate 2018 summit at HUONE Event Hotel Singapore last Tuesday. The summit was geared towards demonstrating how retail brands and mall operators could leverage on omnichannel solutions to unify and create better customer experiences and journey to drive sales, as shoppers move between online and offline store fronts. Yuet Whey Siah, founder of DREA and SKALE, shared with the audience on the various digital solutions to drive mall footfall and retail sales. She shared that today footfall in malls is declining and in turn this has affected revenue and turnover for both mall operators and retailers. Yuet also spoke about how malls are optimizing their tena...