Digitising Retail and Commercial Real Estate 2018

Event Review: Digitising Retail and Commercial Real Estate 2018

The DREA x SKALE team welcomed 80 marketers from leading Shopping Malls and Retailers in SEA for the Digitising Retail and Commercial Real Estate 2018 summit at HUONE Event Hotel Singapore last Tuesday. The summit was geared towards demonstrating how retail brands and mall operators could leverage on omnichannel solutions to unify and create better customer experiences and journey to drive sales, as shoppers move between online and offline store fronts. Yuet Whey Siah, founder of DREA and SKALE, shared with the audience on the various digital solutions to drive mall footfall and retail sales. She shared that today footfall in malls is declining and in turn this has affected revenue and turnover for both mall operators and retailers. Yuet also spoke about how malls are optimizing their tena...