E-Commerce

E-Commerce In Singapore: A 4-Step Guide To Get Started

The e-commerce industry has been steadily growing in the past few years. Google and Temasek Holdings report that the market size for Singapore’s e-commerce industry will grow to US$5.4 billion by 2025. Today, many brick-and-mortar retailers are supplementing their physical sales through online distribution platforms. If you are looking to get a foot into the world of e-commerce, then read on to see just how you can go about it. 1. Plan It Out Your business plan will be the blueprint of how your business will operate and develop. You need to write a plan that helps remind you of your vision and objectives as you get further down the line. Your initial plan can be both exciting and daunting at the same time. With so many things going on, it is easy to feel overwhelmed by all the options avai...

Why E-commerce is Way More Competitive than Offline Retail

With rapid digitalisation paving the way for e-commerce, the idea of dumping brick-and-mortar retail for online retail sounds all the more convincing. Retail no longer requires opening a storefront! Before you heave a sigh of relief, note that this newfound convenience comes with a price. And that means more competition! Here are four solid reasons why e-commerce is way more competitive than offline retail: 1. Lack Of Natural Traffic Brick-and-mortar stores have always reaped the benefit of having natural traffic. However, for online stores, driving in traffic will require more effort. Lacking in physical visibility, online stores will need to allocate a sizeable amount of marketing budget on digital marketing and advertising. Some of the strategies that will need to be utilised by online ...

4 Ways Artificial Intelligence Is Changing The Course Of E-Commerce

Last year, AI was making waves for all the wrong reasons. Saudi Arabia’s infamous Artificial Intelligence robot named Sophia, was granted citizenship. However, what really made the headlines was her shocking statement that “I will destroy all humans.” Scandals aside, when employed effectively, we notice the more pragmatic uses that AI has to offer in the e-commerce sector. This incorporation serves to improve user experience and attract consumers to platforms with ease. AI technology assisted in the development of e-commerce, and here are four employments of Artificial Intelligence that have become a quintessential part of the industry. 1. Recommendation Systems The way learning algorithms can predict and direct relatable content to us is becoming increasingly annoying, but helpful. When b...

4 Ways to Start Your E-commerce Business In India

According to a recent estimate, the e-commerce business in India is expected to grow from US$33 billion in 2018 to US$100 billion by 2020. Mobile e-commerce and online retail has pushed India into becoming the second largest smartphone market globally! With 331 million internet users accounted for in 2018, India’s influence in the world of e-commerce cannot be ignored. We’ve compiled a few simple steps for what it takes to start your own e-commerce business in India! Setting Up Your Online Store There is nothing like owning your own website with a custom domain name, but if you are just starting out, having a Facebook Business Page is sufficient. You are recommended to get a custom domain if you can afford it, as it assists with discovery through search engines and allowing the drive...

3 Insights To Engaging Baby Boomers in E-commerce

baby boomers It seems that the world of e-commerce has been tailor-made for millennial’s. On a canvas of flashy retail and over-hyped bargains, there is an obvious deficit in the way baby boomers are approached.  In a study between smartphone use and age-groups, older folks of 51 years and above were accounted for at the lowest percentile.   While most see baby boomers as an unworthy segment, there are some businesses that see them as a niche target. As the smartphone becomes more of a necessity than a privilege, we are compelled to bring you some methods of approaching this growing segment of consumers.   1. Pose Benefits