Fashion

How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business

The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their brand through traditional brick-and-mortar setups. The challenge remains for retailers – whether to blaze the trail with their own unique approach, or follow a tried-and-true method where competition is abundant. Some Malaysian shoe retailers have taken their own approach to digital marketing – and having been quite successful, are proving that retail is about adapting to circumstances. Read on to see how these 5 shoe brands leveraged digital marketing to benefit their businesses! 1. Shoe...

How Fashion Valet Grew Their Malaysian Empire With Digital Marketing

Fashion Valet is a Malaysian e-commerce startup that caters to the growing fashion trends in SouthEast Asia. Founded in 2010 by Malaysian blogger, Vivy Yusof and her husband, Fadzarudin Anuar, Fashion Valet has grown to become SouthEast Asia’s premier online destination for Asian brands selling fashion apparel, shoes, and accessories. Despite the massive success they have garnered over the years, Fashion Valet’s humble beginnings is what inspired so many other Malaysians to take leaps into the world of E-commerce. Starting From Humble Beginnings Vivy and Fadzarudin met as students in London, where they discovered a passion for online shopping. Vivy was a law student at the time, while her now-husband was studying aeronautical engineering. Upon returning home in 2010, they realized that E-c...

How Filipino Designers Can Prevent Idea Theft

There’s nothing more frustrating for a fashion designer than to have his creations stolen. First of all, your fashion designs are your work of art. New clothing and accessory designs start with the right choice of color combinations and carefully drawn patterns that reveal your creativity and uniqueness as an artist. Likewise, your designs are not just your work of art but also your source of income. Your fashion ideas are your fashion business’ costly assets that deserve to be protected from concept thieves. Thus, you have to do everything you can to safeguard your designs. Here are some tips on how you can protect your fashion ideas and designs from theft. Put everything in writing Whether you’re pitching for a potential client or you’re sending your design for production, make sure to k...

Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in the ad was a Chinese woman struggling to eat pizza and pasta with chopsticks, sparking criticism from viewers. Further adding to the fiasco were screenshots that were circulated online – those of a private conversation, where brand designer Stefano Gabbana made a reference to “China Ignorant Dirty Smelling Mafia” while using the smiling poop emoji to describe the country. The brand denied their involvement, stating that their account was...

Setting Up A Fashion Business in The Philippines

Learning how to start a fashion clothing venture may be ideal for small business owners who have a knack for clothing and fashion. Boutiques are a popular way of starting out small, but you may not know just how to begin. Here are some things to consider before starting a clothing boutique. Startup Costs When determining your startup costs, you should come up with a business plan. Be thorough in including all costs that you can think of. This will help you better understand your operating expenses and turnover period. Be realistic with costs and avoid cutting corners. Undermining your budget can become a huge issue later on when you require financing. For a typical store, startup costs can average between USD$25,000 to $70,000. Licenses and Permits