Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in the ad was a Chinese woman struggling to eat pizza and pasta with chopsticks, sparking criticism from viewers. Further adding to the fiasco were screenshots that were circulated online – those of a private conversation, where brand designer Stefano Gabbana made a reference to “China Ignorant Dirty Smelling Mafia” while using the smiling poop emoji to describe the country. The brand denied their involvement, stating that their account was...

Setting Up A Fashion Business in The Philippines

Learning how to start a fashion clothing venture may be ideal for small business owners who have a knack for clothing and fashion. Boutiques are a popular way of starting out small, but you may not know just how to begin. Here are some things to consider before starting a clothing boutique. Startup Costs When determining your startup costs, you should come up with a business plan. Be thorough in including all costs that you can think of. This will help you better understand your operating expenses and turnover period. Be realistic with costs and avoid cutting corners. Undermining your budget can become a huge issue later on when you require financing. For a typical store, startup costs can average between USD$25,000 to $70,000. Licenses and Permits