General Business (India)

Why Hindi Matters in the Digital Age – Think With Google

India’s largest print-media company, DB Corp Ltd. and 57-year-old retiree and food blogger Nisha Madhulika share a common thread to their successes: doing their digital content in Hindi. With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow. “While strategizing the roadmap for DB Corp five years back, we mapped Indian consumers as 400M Hindi speakers and 70M English speakers. Needless to say, we were convinced that the mass of India speaks Hindi,” shares Gyan Gupta, CEO of DB Digital. Today, bhaskar.com—operated by DB Digital—is the largest Hindi news site in India and the third-largest media site in the country. For Madhulika, starting a Hindi food blog in 2010 was simply a way to pa...

10 Small Business Ideas for Indian Retirees

The life of an Indian is not easy. You start studying when you are a kid and are asked to get a job as soon as you finish education. The job usually lasts for a couple of decades, and you hardly get a break in between. In such a situation, it is very obvious that you will look forward to retirement and spending your life in peace. But when retirement actually arrives, you start feeling bored and have no one to talk to as your kids have their job, while you have nothing but the TV screen. In such a situation, one simple idea that might knock your door is to get into a business and keep yourself busy. Though many people think that doing business in old age is not very productive, we beg to differ. This is the reason we have come up with 10 small business ideas for Indian retirees that need l...

Why Every Small Business in India Needs Insurance

According to the former Chief Justice of India, Deepak Mishra, more than 3.3 crore legal cases are pending in India in 2018. If you are a business owner who doesn’t want to join this ever-expanding list, you should consider getting insurance for your business. It will ensure that you (the business owner) and the entity you have formed stays away from court cases and resolves disputes in a comparatively easy manner. In case you are sure that your business in India needs insurance, you should find out which insurance do you need most. Though there are numerous types of insurance you can opt for, the most highly recommended ones are mentioned right here. 1.  General Liability Insurance This business insurance ensures that you, your products or services or your employees get protection if some...