Industry Lessons

3 Things Singaporeans Can Learn from What To Eat’s Failure

A Singaporean food delivery company, ‘What To Eat‘, became unreachable after failing to pay their merchants for services provided to them. What To Eat was founded in 2013 and was one of the first food delivery services to gain popularity in Singapore, alongside Deliveroo and Foodpanda. The owner, 40 year-old Benson Lo, had seemingly disappeared when a reporter tried to reach out to him at his home and Geylang office last week. Mr Lo eventually responded in a Channel News Asia story, stating that he is looking to declare his company bankrupt. He says that WhatToEat has been struggling due to high overheads, poor business and stiff competition. “I hope I can repay them, but I really have no means.”. Benson’s pitiful apology comes a little too late, as owners of F&B outlets ha...