Marketing

The Importance of Marketing Your Beauty Spa Business in Malaysia

As we all know, the heart of most businesses if not all, lies in their marketing. Marketing is the process which introduces and promotes your product to your potential customers. Without marketing, your potential customers would not know of the services you are offering. As such, marketing is no less important for beauty spa businesses too! Finally made the Himalayan Salt Stone Massage available in your spa? Great, but have you got the word out yet? In Malaysia, the beauty spa business scene calls for more action in terms of its marketing efforts. Although the industry is rapidly growing, many people have yet to be educated about the industry. Myths need to be debunked and attitudes changed, to enable more locals to better embrace the industry. Spa business owners, it is all the more relev...

The Importance of Marketing Your Beauty Spa Business in India

Every spa owner hopes of ensuring that more and more customers walk in the door and leave it after being thoroughly pampered. Some spa owners face problems in ensuring that the customers walk through the doors because they don’t pay enough attention to marketing. If you are one of them, then you need to know the importance of marketing your beauty spa business in India lies in helping you to get more customers and be a brand. In case you don’t know where to start your marketing efforts, read the following steps in this article that I have applied to my business and you’ll do fine! 1. Make Customers Members The first thing you can do after you realize the importance of marketing your beauty spa business in India is to focus on current customers. You need to start a membership program and al...

4 Ways To Build Brand Loyalty For Your Filipino Retail Business

How do you gain a loyal customer? To be honest, there isn’t really a perfect formula for that. Even bigger companies constantly study how the market ticks to be able to consistently work on building brand loyalty. It takes a lot of work but once achieved, it could mean growth for your business. So, we thought of giving you some tips on how to drive your customers in and keep them coming back. 1. Engage with Social Media Influencers One of the most popular marketing trends at the moment would have to be influencer marketing for this is a surefire way to attract audiences and start engagements organically. Why does it work? It’s as simple as this: people value the recommendations of the people they trust. And a lot of us look up to social media influencers as if they are a new br...

6 Ways for Malaysian Store Owners to Increase Sales with Better Shelf Placements

You store could be selling products customers want and need. And yet, you could still be struggling to drive sales. Ever considered how your products are placed in your store? The strategic arrangement of products on your shelves, to increase your sales, is called a planogram. A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases.  As a retailer, it’s important to note that the way you position products in your store can influence your customers buying behavior. So how can you strategically organize your planogram to better drive sales? Here are 6 ways Malaysian small business and store owners can increase sales with better shelf placements! 1. Know Who Your Core Customers Are ...

Understanding F&B Industry in India – Avoid mistakes of other F&B owners

In collaboration with SME Southeast Asia, we were commissioned in June 2018 to study F&B industry in India. Over the past weeks, we surveyed hundreds of F&B owners and managers across India. Hot out of the oven, our report revealed some sizzling insights! Here’s a peek on what we’ve revealed!  Over 30% of Restauranteurs face these Top 2 problems including having a Lack of Customers During Off-Peak Hours and Hiring & Training. Check if these issues affect you too! [Full List within Report] Over 36% of them use these TWO Solutions to solve the Challenges above. Are you? [Solutions within report]  25% of Restauranteurs who use these 11 Apps say that it does not help them Drive More Customers and is Not Customized to Their Needs. Which apps are you using? [List within report] Bench...

Understanding F&B Industry in Singapore – Avoid mistakes of other F&B owners

In collaboration with SME Southeast Asia, we were commissioned in June 2018 to study F&B industry in Singapore. Over the past weeks, we surveyed hundreds of F&B owners and managers across Singapore. Hot out of the oven, our report revealed some sizzling insights! Here’s a peek on what we’ve revealed!  Over 37% of Restauranteurs face these Top 2 problems including having a Lack of Customers During Off-Peak Hours and Hiring & Training. Check if these issues affect you too! [Full List within Report] Over 35% of them use these THREE Solutions to solve the Challenges above. Are you? [Solutions within report]  53% of Restauranteurs who use these 15 Apps say that it does not help them Drive More Customers. Which apps are you using? [List within report] Benchmark if you are Spending Mo...

Understanding F&B Industry in the Malaysia – Avoid mistakes of other F&B owners

In collaboration with SME Southeast Asia, we were commissioned in June 2018 to study F&B industry in Malaysia. Over the past weeks, we surveyed hundreds of F&B owners and managers across Malaysia. Hot out of the oven, our report revealed some sizzling insights! Here’s a peek on what we’ve revealed!  Over 41% of Restauranteurs face these Top 2 problems including having a Lack of Customers During Off-Peak Hours and Hiring & Training. Check if these issues affect you too! [Full List within Report] Over 30% of them use these THREE Solutions to solve the Challenges above. Are you? [Solutions within report]  53% of Restauranteurs who use these 12 Apps say that it does not help them Drive More Customers. Which apps are you using? [List within report] Benchmark if you are Spending More...

Understanding F&B Industry in the Philippines – Avoid mistakes of other F&B owners

In collaboration with SME Southeast Asia, we were commissioned in June 2018 to study F&B industry in the Philippines. Over the past weeks, we surveyed hundreds of F&B owners and managers across the Philippines. 🔥Hot out of the oven, our report revealed some ♨sizzling insights! Here’s a peek on what we’ve revealed! 👀 Over 35% of Restauranteurs face these Top 5 problems including having a Lack of Customers During Off-Peak Hours and Competition. Check if these issues affect you too! [Full List within Report] Over 30% of them use these THREE Solutions to solve the Challenges above. Are you? [Solutions within report]  54% of Restauranteurs who use these 7 Apps say that it does not help them Drive More Customers and is Not Customized to Their Needs. Which apps are you using? ...

Design a Stunning Restaurant Exterior – Attract Walk Ins

Design a Stunning Restaurant Exterior with these great tips! Your restaurant exterior must be welcoming, functional and aesthetic all at the same time. How exactly do we achieve a balance between the three to create a good first impression for our customers?  Read on to find out how to smartly design the outside of your restaurant! 1. Design Your Restaurants Name Make your restaurant name known with a glowing business sign. Engage with reputable sign makers in your country to come up with a business sign that you feel correctly represents your restaurant. Customers will feel the effort you have put into your sign upon by first glance. Design a Stunning Restaurant Exterior A business sign on your restaurant exterior will also do lengths to legitimise your presence in the neighbourhood. 2. L...

Successful Ways to Promote Your Restaurant

Promoting your restaurant is a great way to achieve brand recognition, new and existing customers, introduce your business to the market and undeniably a lever to increasing sales. The type of restaurant that you operation will also impact the successful promotion of your restaurant such as the size and design. Restaurant promotions are easy and can be wallet-friendly to implement. Many restaurant owners usually allocate time and budget to plan a successful event such as wine tasting or promotional course meals that have shown to generate long-term business after. Here are some methods that successful restaurant owners have used to promote and market their restaurant business.

How to Plan a Wine Tasting Session

Wine tastings are especially popular, because people love good wine and good food, especially when they come together. A restaurant wine tasting is a fun and interesting promotion that can bring in extra business during slow seasons. Even if you aren’t fond of wine you can still host a wine tasting at your restaurant.

What To Do When Your Restaurant is Failing

If you’re faced with a failing restaurant business the first step is trying to solve the problem from within Your staff is the first place you should turn to when things go south. There is a reason you hired them in the first place. Try getting your accounting department to look over your restaurant finances or your marketing team to try out some new ideas in hopes of increasing sales. Don’t have a marketing or accounting team? That’s fine, there are a number of quick changes your restaurant can make to start bringing in more customers. Partner with a restaurant reservation service Your restaurant isn’t attracting many new customers, and that might not be entirely your fault. Restaurant’s located in poor locations, or restaurants that have recently opened often need more effort...

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