Offline Retail Services

How Singapore’s Tourism Board Drives Retail Every Year

Every year, thousands of tourist flock to Singapore for the year-end holidays. It’s the time of the year when Orchard Road, the country’s premier lifestyle and shopping destination will transform into a magical wonderland. Shopping malls bedecked with flickering fairy lights, twinkling trees and elaborate decorations, street performances and festive bazaars galore, with all of these, tourists can’t help but pay a visit to immerse themselves in the Christmas spirit! The Singapore Tourism Board pours money into decorating tourist-favourite spots such as Marina Bay Sands and Orchard Road every year for the Christmas holidays. Revenues from their tourism and retail sector spike up significantly during this period. Last year alone Singapore attained record highs for the second time in two...

Facebook Retail Summit: How Retailers Can Win in the Mobile Era

The team from SKALE attended the Facebook Retail Summit in Singapore this week. Attended by some of Singapore’s top marketers, retail brands and advertising agencies, the summit was geared to demonstrating how Facebook can help businesses increase offline sales and the various marketing solutions provided by the social media giant. The retail summit was moderated by Facebook’s Client Partner Lead for Retail Vertical, Rahul Gupta, who shared that today Facebook in Singapore has 3 million users accessing the social media platform daily, 2.8 million accessing Messenger and 2.7 million accessing Instagram. Themed around how mobile has redefined shopping experiences for Singaporeans, Gupta further highlighted how the retail model has transformed whereby online efforts influence offline sales an...

Why Empty Units Have Become A Common Sight in Malaysian Malls

Earlier in January, Free Malaysia Today reported that 27 new malls would be popping up around Kuala Lumpur by 2028.  With retail occupancy being at an all time low, Malaysians were baffled by the news. The Klang Valley, which constitutes Putrajaya and Selangor, exhibits 59 million sq ft of mall space, a figure equivalent to 51 Suria KLCC malls. Yet, despite the lack of demand and necessity for shopping malls, new ones seem to be popping up left, right and centre. Malaysian Malls Are Getting More Empty, But New Ones Are Still Being Built.

Why E-commerce is Way More Competitive than Offline Retail

With rapid digitalisation paving the way for e-commerce, the idea of dumping brick-and-mortar retail for online retail sounds all the more convincing. Retail no longer requires opening a storefront! Before you heave a sigh of relief, note that this newfound convenience comes with a price. And that means more competition! Here are four solid reasons why e-commerce is way more competitive than offline retail: 1. Lack Of Natural Traffic Brick-and-mortar stores have always reaped the benefit of having natural traffic. However, for online stores, driving in traffic will require more effort. Lacking in physical visibility, online stores will need to allocate a sizeable amount of marketing budget on digital marketing and advertising. Some of the strategies that will need to be utilised by online ...

3 Ways Retail Store Owners Can Win, Despite E commerce

The growing trend of brick-and-mortar retail stores making a shift into the digital arena has got retailers wondering whether the future of retail lies online. It cannot be denied that the world is propelling towards digitisation. In the world of retail, there are still many reasons to believe that physical retail stores are not leaving the scene just yet. In order to maintain a competitive edge, a compelling strategy being widely employed by many physical stores is binge acquisition: the buying out of small online retail stores with poor competing potential. Although this discounts brick-and-mortar retail stores from the market altogether, others believe in combining offline and online retail stores. Retail stores that offer the option of purchasing products online and pick-up of products...

Keep Your Brick-and-Mortar Store Relevant

The age of the internet seems to have brought on a premonition of sorts for brick-and-mortar store owners everywhere. While major chains such as Giant, Toys R Us and Gap seem to be closing stores all over the country, others seem to be thriving with new retail outlets. While the truth of the matter is that brick-and-mortar stores are becoming less relevant, that does not spell ‘finale’ for everyone. With competent strategies, it is possible to survive the ‘retail apocalypse’. 1. Create Engaging Experiences

Shifting From Online To Offline Retail

Most online small business owners are a little if not very apprehensive when talks of running an offline retail store or brick-and-mortar come around. While opening several store fronts may be a small dip in capital for major online retailers such as Zalora or Fashion Valet, the reality is that it is a costly task for regular businesses. A question arises when a leading e-commerce company expands into physical retail: why? According to the CEO of Powell’s Books, Miriam Sontz says that book-buyers enjoy certain aspects of physical retail that online services are unable to provide. Furthermore, there are some perks associated with brick-and-mortar retail that just doesn’t translate as well on the internet. The web sphere is a fast-paced environment where brands are unable to stand out on the...

Sole Proprietorship In India – A Quick Guide to Getting Started

भारत में एकमात्र स्वामित्व स्थापित करने के बारे में जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find about setting up a Sole Proprietorship In India

3 Tips For Success in Philippine’s Fashion Industry 

Cosmetics, accessories and fashions are a delightful expression of your individuality. However, turning that passion into a business is something entirely different. Business owners come and go every season because they lack discipline. Here’s how entrepreneurs in the fashion industry manage to succeed. 1. Work Within Your Limits It can be tempting to try and do more than you can afford to, but it is best to start small. Do what you can initially and slowly build towards your ideal vision of a fashion business. Reese Fernandez-Ruiz, Co-founder of Rags2Riches, recalls how when they started out, they had very limited options when working with the artisans they hired. These artisans were mostly mothers who made 20 cents a day. Nevertheless, they worked hard and turned Rags2Riches into a comme...

Sustaining Brick and Mortar Stores: 3 Major Tips In Customer Relations

With the recent boom in e-commerce and online retail, the traditional brick and mortar stores were threatened with rumours of extinction. Major online retailers such as Amazon, Lazada and eBay seemed like a permanent evolution of the retail landscape. Over the past years, it has become clear, however, that brick and mortar stores would not face such a fate. Harvard Business Review points out that the predicted cataclysm stayed a rumour. Brick and mortar sales accounted for a whopping majority of retail sales at 92.3%. Online retail accounted for only a small percentage of the figures, while the shift from offline to online was exacted at 0.8% between 2015 and 2016. While the safety-net of traditional brick and mortar stores has held well, e-commerce is still a relatively new concept that s...

Consider These 4 Things When Opening a Brick-and-Mortar Store

The landscape of the retail industry has changed vastly ever since online shopping became more accessible. However, most companies that possess a product line and capital still choose to diversify their sales with brick and mortar (B&M) stores. Opening a physical store is not cheap, and there are many questions that should be asked before deciding if the investment is worthwhile. Here are some key insights reflect on: 1. People, products and problems. Online shopping sees its’ fair share of problems, especially in fashion and retail. Shoppers are unable to try out clothes before purchasing them, and sometimes end up with a disastrous product on their end. Are you able to ensure that the descriptive is enough to guarantee customer satisfaction? Where clothes are concerned, most people o...