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5 “low hanging fruit” strategies for retailers with no marketing budget

So, you are a brick-and-mortar retailer wanting to grow your business but every strategy and idea you encounter, requires you to have marketing dollars that you simply do NOT have. Well, this article is designed to help that group of retailers. So firstly, we will establish that it would not be fair to compare this strategy to other strategies (e.g. paid ads, influencers etc) that can be highly effective but requires $$. 1) FOCUS ON YOUR EXISTING CUSTOMERS Everyone talks about creating great customer experiences. That is because when a happy customer walks out the store, they remember your brand and are 3x more likely to come back. Imagine if you have 30 customers this week, and each of them were to come back 1x in the coming month. You would have doubled your sales. Sounds overly simplist...

Poor Customer Service is killing your business!!

Customer service is arguably the most important thing for your business to get right. Customers might not tell you that they’ve had a bad experience with your business — but they will tell their friends, family, co-workers and other acquaintances. If you aren’t taking care of your customers, and your business becomes known for poor customer service, expect customers starting looking at your competitors No matter the size of your business, good customer service should be at the heart of your business model if you wish to be successful. It’s important to provide good customer service to all customers including new, existing, and potential customers. Companies who are guilty of these bad customer service traits often face negative consequences — many of which are difficult t...

A.S Watson Group Opens Their 15,000th Store In Malaysia

International health and beauty retailer, A.S Watson Group has marked a new milestone with the opening of its 15,000th store here in Malaysia. For the fourth year in a row, A.S. Watson’s new store opening continues to be at an average speed of one store every seven hours across its 25 markets in Asia and Europe. Located in the newly-launched Central i-City mall, the store is Malaysia’s 500th outlet. The 4,200 square-feet store is equipped with StyleMe, an AR (augmented reality) technology, that makes for an engaging and fun experience for customers. Group managing director Dominic Lai expressed that the group’s success is owed to customer satisfaction and connectivity. The ability to consistently meet customers with products, trends and experiences is a major factor in their continua...

5 Things You Should Be Doing To Increase Footfall In Retail Stores

Increasing footfall has always been a concern for retailers. Now, more than ever with the digital age, retailers are struggling to keep up with sales in brick-and-mortar stores due to competition from e-commerce. After all, why go through the hassle of sifting through a store when shopping can be conducted from a swipe on the phone? It seems like the only way to reach customers this way is through digital marketing, but there are other things you can do to facilitate progress. Here are some tips you can make use of to increase footfall in retail stores! 1. Keep Up Appearances Maintaining your store’s overall look and feel is just as important as the services offered. Pleasing aesthetics will draw wandering shoppers to your store, even if it’s just to check out what your store is about. Alt...

Why It’s Important To Be A Dominant Leader

When we talk about a boss or leader, we imagine an authoritative figure that is sharp, intelligent and direct with their employees. The term dominant has been a subject that is viewed as positive in the eyes of politics, office and business, which is why it is important to embody such a quality.. There is a fine line between being dominant and overbearing, so it can be tough embodying dominance positively. Here, we highlight why it is important to position yourself as a dominant leader in the business world. Directs The Attention To Yourself Vanities aside, that attention is important because you are the embodiment of your business. The culture and relationships you build will be based on your vision. Attention also directly translates to more revenue. When being introduced as an authority...

The Cheat Sheet Every Singaporean Retailer Must Have To Survive GSS 2019

Lo and Behold, The Great Singapore Sale (GSS) is back again! For retailers, this is the time of the year when we can get Shoppers to break out their plastics and do some serious retail therapy (ideally in our store). With GSS, Shoppers have come to expect a whole lot of promotions and discounts and tend to suss out the best deals out there, before committing to a purchase. Increasing your marketing spend during peak shopping period seems like a no-brainer, but if you do not get the following strategies right, not only are you competing with every brand out there, but at higher budget levels too. So how can you as a retailer stand out and win big during GSS? 1. Come up with a Compelling Promotion 10%? 20%? Everyone will be throwing discounts at Shoppers, so how do you make yours stand out? ...

3 Simple Steps To Digitizing Your Workflow

Enterprises worldwide are embracing a digital transformation. By doing so, these companies are finding methods to streamline processes and improve organizational efficiency. Firms dealing with hardcopy-based processes are unable to move as fast and suffer from a lack of security. As a result, major organizations are investing their time into workflow digitization to compete at a higher level. Here, we have identified 3 main ways in which you can effectively digitize your workflow and exponentially increase productivity! 1. Review All Existing Processes Conduct a comprehensive review of your entire enterprise’s workflow and all underlying processes. In organizations with complex workflow channels, many processes tend to be neglected in favour of those that are deemed a priority. This tends ...

3 Ways To An Environmentally Sustainable Future In Retail

For retail organizations, sustainability is a financial hurdle to be overcome. Rather than cutting costs, retailers face an uphill struggle to increase already razor-thin profit margins in a rapidly changing industry. As a result, sustainability has become a major question. The stakes are high to create the right atmosphere in-store, push inventory and streamline supply chains, but retailers might not be addressing the right things by prioritizing sales and ignoring sustainability. When implemented effectively, sustainability initiatives generate strong returns on investments. Certain pioneers of sustainability have set an example of this kind of success. Target, for example, is the largest adopter of on-site corporate solar power and added 43 MW to its facilities in 2017. New long-term st...

The Challenges Faced By Malaysian Furniture Retailers

We stand on the brink of a technological revolution that is fundamentally shifting the way we live, work, and relate to one another. With it comes the shared notion that traditional retail may be burning out, making way for the likes of e-commerce. Retailers in all industries are facing multiple problems in driving footfall and sales in brick-and-mortar setups. This is especially evident in the furniture industry, where competition seems to be coming from all directions. Lack of manpower, demand and looming threats of online retailers are closing in on traditional furniture retail. The Upside To The Local Furniture Industry Karen Goi, the general manager of Malaysian International Furniture Fair (MIFF), thinks the trade war between the U.S and China is good news for Malaysia. This point of...

The Basics Of Business Insurance For Small Business Owners

Most small business owners have a good idea of what tools, equipment and materials are needed to conduct their business. However, when it comes to insurance, they don’t always know what to insure or how much coverage they require. At the very least, consider buying General Liability and Business Property insurance for your small business. Or you can get a Small Business Owner’s Policy (BOP) that contains both under a single policy. In most places, Worker’s Compensation insurance is a necessity. If you or your employees will be driving for work purposes, then you will need Commercial Auto Insurance. Once you have these basics covered, consider any risks that are unique to your business. Is your area prone to flooding? Are you handling large amounts of customer data? You will want to address...

5 Ways To Provide Fulfilling and Productive Jobs To Interns

Internships revolve around hiring students to work in professional settings to help them shape their future careers. Providing them with the relevant experiences is important, but managers tend to exploit them as nothing more than cheap labour. That shouldn’t be the case. Good managers realize that investing in their interns can benefit the company just as much. But how do they go about doing so? If you are looking to hire and manage interns, read on to see how you can provide them with fulfilling and productive jobs! 1. Recruit Them Like You Would Any Other Employee It is important to take the hiring process seriously. Interview and judge applicants just as you would any for any other position in your company. When you show applicants that your company takes hiring seriously, they in turn...

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