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Facebook Ads: Essential Tips for Success

Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday.  Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of 2020. Social media is definitely crucial to have a successful business, but the question is how do you get the most out of it?  1. Remember the Sales Funnel 2. Follow Best Practices   1.    Make the most out of your title, body text and image 2.    Test multiple formats and content versions (Videos, Images, GIFs) 3.    Maximum Video length: 15 seconds 4.    Use an Attractive & Engaging Image or Video that represents your product truthfully. (you don’t ...

Should SMEs consider Influencer Marketing?

What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the ability to influence the perception and decisions of others. Is influencer marketing suitable for SMEs to implement? You may question how suitable influencer marketing is for small businesses, after all, aren’t influencers expensive to work with? However, this might not be the case, this is because, just like every other type of marketing tactic, you are the one that decides the budget of the campaign...

COVID-19 Survival Kit: 9 Free tools Your Business Should Be Using For Today & Tomorrow

The COVID-19 pandemic has disrupted business as usual, around the globe. Many small businesses may have to drastically change their day-to-day operations. To help those businesses adjust, we came up with a list of 9 FREE and EASY tools that SMEs and Small Businesses should begin using today and adopt for the long-term. Here’s a roundup of some of the platforms that can help organizations stay afloat during the outbreak. Accounting Wave With Wave, you can truly understand and manage your income and expenses for your business. This online accounting software allows you to track everything and connect to other Wave products such as payroll, payments and invoicing. Everything is automated and in one perfect package, just for you. Other Key Features: Create professional invoices for free,...

RAMADAN 2020: 5 Low Cost & Effective Strategies to Succeed

Ramadan has been a crucial period for marketers, business owners and SMEs to connect to Muslim Shoppers. However, some challenges will arise for SMEs alike, given the spread of COVID-19 and its impact on society. So what should SMEs do to have a memorable Ramadan 2020? While we realise that a slowdown in sales and traffic will be a strong possibility, smarter and low-cost strategies that also can translate into long-term success will be the best route, which we have listed below: 1. Run Lower Cost Ads on A Lower Budget Big advertisers are scaling down digital ads across Facebook, Google, Instagram and others which reduces competition to reach consumers – huge opportunity for SMEs to market their businesses at a lower cost. Driving sales and traffic for your business at a key per...

5 Strategies that Retailers can Adopt to Survive the COVID-19 Storm

Current Situation News of the adverse effect of the novel coronavirus (COVID-19) outbreak on Singapore retailers has been hitting the front pages of dailies and social media feeds. The retail sector has just experienced its worst year since 2013, with more challenges to come as the full impact from COVID-19 unfolds. In December 2019, retail sales dropped 3.4% year on year, higher than the forecast of a 2.5 % decrease by economists. The fragility of retail sales and the COVID-19 outbreak are a double whammy for retailers in Singapore. As the alert level of the disease was raised earlier this month to DORSCON Orange, consumers are taking precautionary measures which has led to reduced visits to the shopping malls and a drop in discretionary spending. In addition, revenue from tourists has de...

Scaling Offline Retail Beyond 2020: Here’s What We Learned About Offline Retail Transformation

While eCommerce has received much limelight of recent years and is projected to reach US$3.5 trillion this year, offline retail remains 8x larger and digital transformation has been quietly at play over the past 5 years. The Scaling Offline Retail: Beyond 2020 conference was held on November 29, 2019 at The Westin Singapore. This by-invitation industry event was organized by SKALE, a retail marketing technology company with offices in Singapore and Malaysia. A full capacity crowd of over 100 CEOs, founders and management of top regional retail brands and shopping malls discussed key challenges and success stories at the conference. Kickstarting the event was founder of SKALE, Yuet Whey Siah, who shared with us four real-life examples of businesses who transformed their brick and mortar sto...

When Design Meets Digital – How Jewellery Brands Builds A Strong Online Presence?

Luxury jewellery brands have started embracing the opportunities of the connected and mobile world. In particular, the shift in how fine jewelry is being sold illustrates how even unlikely industries can take advantage of building an e-commerce website, whether to extend either their reach or enhance the omni-channel customer journey . If you just launched your e-commerce site for your fine jewellery brand and if your prices are high and operating on a tight budget, then take a look at these tactics and get inspired today! 1. Take advantage of your data and make it work for you Whether you’ve been driving traffic through paid ads, organic content or influencers, fine jewellery brands needs to ensure every channel and touchpoint is being tracked and measured. Your customers behave in ...

5 “low hanging fruit” strategies for retailers with no marketing budget

So, you are a brick-and-mortar retailer wanting to grow your business but every strategy and idea you encounter, requires you to have marketing dollars that you simply do NOT have. Well, this article is designed to help that group of retailers. So firstly, we will establish that it would not be fair to compare this strategy to other strategies (e.g. paid ads, influencers etc) that can be highly effective but requires $. 1) FOCUS ON YOUR EXISTING CUSTOMERS Everyone talks about creating great customer experiences. That is because when a happy customer walks out the store, they remember your brand and are 3x more likely to come back. Imagine if you have 30 customers this week, and each of them were to come back 1x in the coming month. You would have doubled your sales. Sounds overly simplisti...

Poor Customer Service is killing your business!!

Customer service is arguably the most important thing for your business to get right. Customers might not tell you that they’ve had a bad experience with your business — but they will tell their friends, family, co-workers and other acquaintances. If you aren’t taking care of your customers, and your business becomes known for poor customer service, expect customers starting looking at your competitors No matter the size of your business, good customer service should be at the heart of your business model if you wish to be successful. It’s important to provide good customer service to all customers including new, existing, and potential customers. Companies who are guilty of these bad customer service traits often face negative consequences — many of which are difficult t...

Is Physical Retail Dying?

A.S Watson Group Opens Their 15,000th Store In Malaysia

International health and beauty retailer, A.S Watson Group has marked a new milestone with the opening of its 15,000th store here in Malaysia. For the fourth year in a row, A.S. Watson’s new store opening continues to be at an average speed of one store every seven hours across its 25 markets in Asia and Europe. Located in the newly-launched Central i-City mall, the store is Malaysia’s 500th outlet. The 4,200 square-feet store is equipped with StyleMe, an AR (augmented reality) technology, that makes for an engaging and fun experience for customers. Group managing director Dominic Lai expressed that the group’s success is owed to customer satisfaction and connectivity. The ability to consistently meet customers with products, trends and experiences is a major factor in their continua...

5 Things You Should Be Doing To Increase Footfall In Retail Stores

Increasing footfall has always been a concern for retailers. Now, more than ever with the digital age, retailers are struggling to keep up with sales in brick-and-mortar stores due to competition from e-commerce. After all, why go through the hassle of sifting through a store when shopping can be conducted from a swipe on the phone? It seems like the only way to reach customers this way is through digital marketing, but there are other things you can do to facilitate progress. Here are some tips you can make use of to increase footfall in retail stores! 1. Keep Up Appearances Maintaining your store’s overall look and feel is just as important as the services offered. Pleasing aesthetics will draw wandering shoppers to your store, even if it’s just to check out what your store is about. Alt...

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