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A.S Watson Group Opens Their 15,000th Store In Malaysia

International health and beauty retailer, A.S Watson Group has marked a new milestone with the opening of its 15,000th store here in Malaysia. For the fourth year in a row, A.S. Watson’s new store opening continues to be at an average speed of one store every seven hours across its 25 markets in Asia and Europe. Located in the newly-launched Central i-City mall, the store is Malaysia’s 500th outlet. The 4,200 square-feet store is equipped with StyleMe, an AR (augmented reality) technology, that makes for an engaging and fun experience for customers. Group managing director Dominic Lai expressed that the group’s success is owed to customer satisfaction and connectivity. The ability to consistently meet customers with products, trends and experiences is a major factor in their continua...

5 Things You Should Be Doing To Increase Footfall In Retail Stores

Increasing footfall has always been a concern for retailers. Now, more than ever with the digital age, retailers are struggling to keep up with sales in brick-and-mortar stores due to competition from e-commerce. After all, why go through the hassle of sifting through a store when shopping can be conducted from a swipe on the phone? It seems like the only way to reach customers this way is through digital marketing, but there are other things you can do to facilitate progress. Here are some tips you can make use of to increase footfall in retail stores! 1. Keep Up Appearances Maintaining your store’s overall look and feel is just as important as the services offered. Pleasing aesthetics will draw wandering shoppers to your store, even if it’s just to check out what your store is about. Alt...

Why It’s Important To Be A Dominant Leader

When we talk about a boss or leader, we imagine an authoritative figure that is sharp, intelligent and direct with their employees. The term dominant has been a subject that is viewed as positive in the eyes of politics, office and business, which is why it is important to embody such a quality.. There is a fine line between being dominant and overbearing, so it can be tough embodying dominance positively. Here, we highlight why it is important to position yourself as a dominant leader in the business world. Directs The Attention To Yourself Vanities aside, that attention is important because you are the embodiment of your business. The culture and relationships you build will be based on your vision. Attention also directly translates to more revenue. When being introduced as an authority...

The Cheat Sheet Every Singaporean Retailer Must Have To Survive GSS 2019

Lo and Behold, The Great Singapore Sale (GSS) is back again! For retailers, this is the time of the year when we can get Shoppers to break out their plastics and do some serious retail therapy (ideally in our store). With GSS, Shoppers have come to expect a whole lot of promotions and discounts and tend to suss out the best deals out there, before committing to a purchase. Increasing your marketing spend during peak shopping period seems like a no-brainer, but if you do not get the following strategies right, not only are you competing with every brand out there, but at higher budget levels too. So how can you as a retailer stand out and win big during GSS? 1. Come up with a Compelling Promotion 10%? 20%? Everyone will be throwing discounts at Shoppers, so how do you make yours stand out? ...

3 Simple Steps To Digitizing Your Workflow

Enterprises worldwide are embracing a digital transformation. By doing so, these companies are finding methods to streamline processes and improve organizational efficiency. Firms dealing with hardcopy-based processes are unable to move as fast and suffer from a lack of security. As a result, major organizations are investing their time into workflow digitization to compete at a higher level. Here, we have identified 3 main ways in which you can effectively digitize your workflow and exponentially increase productivity! 1. Review All Existing Processes Conduct a comprehensive review of your entire enterprise’s workflow and all underlying processes. In organizations with complex workflow channels, many processes tend to be neglected in favour of those that are deemed a priority. This tends ...

3 Ways To An Environmentally Sustainable Future In Retail

For retail organizations, sustainability is a financial hurdle to be overcome. Rather than cutting costs, retailers face an uphill struggle to increase already razor-thin profit margins in a rapidly changing industry. As a result, sustainability has become a major question. The stakes are high to create the right atmosphere in-store, push inventory and streamline supply chains, but retailers might not be addressing the right things by prioritizing sales and ignoring sustainability. When implemented effectively, sustainability initiatives generate strong returns on investments. Certain pioneers of sustainability have set an example of this kind of success. Target, for example, is the largest adopter of on-site corporate solar power and added 43 MW to its facilities in 2017. New long-term st...

The Challenges Faced By Malaysian Furniture Retailers

We stand on the brink of a technological revolution that is fundamentally shifting the way we live, work, and relate to one another. With it comes the shared notion that traditional retail may be burning out, making way for the likes of e-commerce. Retailers in all industries are facing multiple problems in driving footfall and sales in brick-and-mortar setups. This is especially evident in the furniture industry, where competition seems to be coming from all directions. Lack of manpower, demand and looming threats of online retailers are closing in on traditional furniture retail. The Upside To The Local Furniture Industry Karen Goi, the general manager of Malaysian International Furniture Fair (MIFF), thinks the trade war between the U.S and China is good news for Malaysia. This point of...

The Basics Of Business Insurance For Small Business Owners

Most small business owners have a good idea of what tools, equipment and materials are needed to conduct their business. However, when it comes to insurance, they don’t always know what to insure or how much coverage they require. At the very least, consider buying General Liability and Business Property insurance for your small business. Or you can get a Small Business Owner’s Policy (BOP) that contains both under a single policy. In most places, Worker’s Compensation insurance is a necessity. If you or your employees will be driving for work purposes, then you will need Commercial Auto Insurance. Once you have these basics covered, consider any risks that are unique to your business. Is your area prone to flooding? Are you handling large amounts of customer data? You will want to address...

5 Ways To Provide Fulfilling and Productive Jobs To Interns

Internships revolve around hiring students to work in professional settings to help them shape their future careers. Providing them with the relevant experiences is important, but managers tend to exploit them as nothing more than cheap labour. That shouldn’t be the case. Good managers realize that investing in their interns can benefit the company just as much. But how do they go about doing so? If you are looking to hire and manage interns, read on to see how you can provide them with fulfilling and productive jobs! 1. Recruit Them Like You Would Any Other Employee It is important to take the hiring process seriously. Interview and judge applicants just as you would any for any other position in your company. When you show applicants that your company takes hiring seriously, they in turn...

5 Inspiring Malaysian Tech-Entrepreneurs That You Should Know About

The technology scene in Southeast Asia, especially Malaysia, has brought many millenials to fame after delivering incredible performances from their innovations. By making the most of the growing digital community, these Malaysians are currently at the top of their game from their tech businesses. Trailing the success of major tech companies from the United States, Malaysia is home to several local apps and online commerce sites that are gaining momentum in the region. Here, we list some of the entrepreneurs whose ideals have brought them great success! 5 Inspiring Malaysian Tech-Entrepreneurs That You Should Know About 1. Patrick Grove Recently listed under Malaysia’s 50 Richest by Forbes, Patrick Grove is the co-founder and CEO of Catcha Group – his latest venture being iFlix, a strong c...

How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business

The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their brand through traditional brick-and-mortar setups. The challenge remains for retailers – whether to blaze the trail with their own unique approach, or follow a tried-and-true method where competition is abundant. Some Malaysian shoe retailers have taken their own approach to digital marketing – and having been quite successful, are proving that retail is about adapting to circumstances. Read on to see how these 5 shoe brands leveraged digital marketing to benefit their businesses! 1. Shoe...

Press Release: Singapore Shopping Mall Drives Footfall, Engagement and In-Store Sales with SKALE

I wanted to share a recent piece of work we did with a leading Singapore retail mall; and how we worked with both the mall operator and more than 15 F&B / Retail operators to drive footfall, uplift sales and actually track sales ROI real-time. The Challenge We recently worked with a leading Singapore shopping mall and like many other mall operators, maintaining and growing footfall proved challenging in light of eCommerce and local competition. In response to the challenges, the management team of the mall has been engaging in different initiatives and events to drive footfall. Putting aside the fact that organizing mall events are challenging to begin with, driving awareness, participation and actual sales for retailers / F&B operators is even harder and at times not measurable. E...

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