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The Cheat Sheet Every Singaporean Retailer Must Have To Survive GSS 2019

Lo and Behold, The Great Singapore Sale (GSS) is back again! For retailers, this is the time of the year when we can get Shoppers to break out their plastics and do some serious retail therapy (ideally in our store). With GSS, Shoppers have come to expect a whole lot of promotions and discounts and tend to suss out the best deals out there, before committing to a purchase. Increasing your marketing spend during peak shopping period seems like a no-brainer, but if you do not get the following strategies right, not only are you competing with every brand out there, but at higher budget levels too. So how can you as a retailer stand out and win big during GSS? 1. Come up with a Compelling Promotion 10%? 20%? Everyone will be throwing discounts at Shoppers, so how do you make yours stand out? ...

3 Simple Steps To Digitizing Your Workflow

Enterprises worldwide are embracing a digital transformation. By doing so, these companies are finding methods to streamline processes and improve organizational efficiency. Firms dealing with hardcopy-based processes are unable to move as fast and suffer from a lack of security. As a result, major organizations are investing their time into workflow digitization to compete at a higher level. Here, we have identified 3 main ways in which you can effectively digitize your workflow and exponentially increase productivity! 1. Review All Existing Processes Conduct a comprehensive review of your entire enterprise’s workflow and all underlying processes. In organizations with complex workflow channels, many processes tend to be neglected in favour of those that are deemed a priority. This tends ...

3 Ways To An Environmentally Sustainable Future In Retail

For retail organizations, sustainability is a financial hurdle to be overcome. Rather than cutting costs, retailers face an uphill struggle to increase already razor-thin profit margins in a rapidly changing industry. As a result, sustainability has become a major question. The stakes are high to create the right atmosphere in-store, push inventory and streamline supply chains, but retailers might not be addressing the right things by prioritizing sales and ignoring sustainability. When implemented effectively, sustainability initiatives generate strong returns on investments. Certain pioneers of sustainability have set an example of this kind of success. Target, for example, is the largest adopter of on-site corporate solar power and added 43 MW to its facilities in 2017. New long-term st...

The Challenges Faced By Malaysian Furniture Retailers

We stand on the brink of a technological revolution that is fundamentally shifting the way we live, work, and relate to one another. With it comes the shared notion that traditional retail may be burning out, making way for the likes of e-commerce. Retailers in all industries are facing multiple problems in driving footfall and sales in brick-and-mortar setups. This is especially evident in the furniture industry, where competition seems to be coming from all directions. Lack of manpower, demand and looming threats of online retailers are closing in on traditional furniture retail. The Upside To The Local Furniture Industry Karen Goi, the general manager of Malaysian International Furniture Fair (MIFF), thinks the trade war between the U.S and China is good news for Malaysia. This point of...

The Basics Of Business Insurance For Small Business Owners

Most small business owners have a good idea of what tools, equipment and materials are needed to conduct their business. However, when it comes to insurance, they don’t always know what to insure or how much coverage they require. At the very least, consider buying General Liability and Business Property insurance for your small business. Or you can get a Small Business Owner’s Policy (BOP) that contains both under a single policy. In most places, Worker’s Compensation insurance is a necessity. If you or your employees will be driving for work purposes, then you will need Commercial Auto Insurance. Once you have these basics covered, consider any risks that are unique to your business. Is your area prone to flooding? Are you handling large amounts of customer data? You will want to address...

5 Ways To Provide Fulfilling and Productive Jobs To Interns

Internships revolve around hiring students to work in professional settings to help them shape their future careers. Providing them with the relevant experiences is important, but managers tend to exploit them as nothing more than cheap labour. That shouldn’t be the case. Good managers realize that investing in their interns can benefit the company just as much. But how do they go about doing so? If you are looking to hire and manage interns, read on to see how you can provide them with fulfilling and productive jobs! 1. Recruit Them Like You Would Any Other Employee It is important to take the hiring process seriously. Interview and judge applicants just as you would any for any other position in your company. When you show applicants that your company takes hiring seriously, they in turn...

5 Inspiring Malaysian Tech-Entrepreneurs That You Should Know About

The technology scene in Southeast Asia, especially Malaysia, has brought many millenials to fame after delivering incredible performances from their innovations. By making the most of the growing digital community, these Malaysians are currently at the top of their game from their tech businesses. Trailing the success of major tech companies from the United States, Malaysia is home to several local apps and online commerce sites that are gaining momentum in the region. Here, we list some of the entrepreneurs whose ideals have brought them great success! 5 Inspiring Malaysian Tech-Entrepreneurs That You Should Know About 1. Patrick Grove Recently listed under Malaysia’s 50 Richest by Forbes, Patrick Grove is the co-founder and CEO of Catcha Group – his latest venture being iFlix, a strong c...

How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business

The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their brand through traditional brick-and-mortar setups. The challenge remains for retailers – whether to blaze the trail with their own unique approach, or follow a tried-and-true method where competition is abundant. Some Malaysian shoe retailers have taken their own approach to digital marketing – and having been quite successful, are proving that retail is about adapting to circumstances. Read on to see how these 5 shoe brands leveraged digital marketing to benefit their businesses! 1. Shoe...

Press Release: Singapore Shopping Mall Drives Footfall, Engagement and In-Store Sales with SKALE

I wanted to share a recent piece of work we did with a leading Singapore retail mall; and how we worked with both the mall operator and more than 15 F&B / Retail operators to drive footfall, uplift sales and actually track sales ROI real-time. The Challenge We recently worked with a leading Singapore shopping mall and like many other mall operators, maintaining and growing footfall proved challenging in light of eCommerce and local competition. In response to the challenges, the management team of the mall has been engaging in different initiatives and events to drive footfall. Putting aside the fact that organizing mall events are challenging to begin with, driving awareness, participation and actual sales for retailers / F&B operators is even harder and at times not measurable. E...

Is your brand still doing this? Physical banners, a thing of the past?

If you walked past a store recently, you probably noticed that many of the retailers in malls or even standalone shops put up these big beautiful banners in front of their store. Why do they do that? Often, we do that because we believe that the right target audience for your brand would be around the area. For example, you may be in a mall where the captive traffic around your store is the highest. The right shoppers for your brand may also be around the area, but they may not necessarily walk past your store, or worse yet walk past the store but like many of us (guilty as charged), spend our time glued to the phone Target the RIGHT Shoppers within close proximity to Your Store You know who the target audience for your brand is. Are they women, new mothers or simply people who are interes...

Trends That Will Redefine Retail In 2019

Over the past decade, the retail industry has embraced significant changes in it’s nature, and is set to continue evolving over time. After the new year, consumer spending was predicted to weaken slightly, but remain strong in 2019. As retail continues to evolve, retailers will face both challenges and opportunities as they address a highly competitive market. Successful retailers will need to focus on a variety of trends that are expected to affect businesses, as well as the retail industry as a whole. Laborers Face An Uncertain Position With New Technology Labor continues to be a challenging aspect of retail, as competition and low-unemployment rates make it difficult to staff brick-and-mortar setups. However, many have started experimenting with technologies that are slowly replacing tr...

3 Ways Amazon Has Changed Retail For Good

Before the days of Amazon, retail marketing was pretty simple. You reach out to as many consumers as possible and get them to come to your store. However, Amazon has disrupted and changed retail for good. Amazon has set the bar for digital commerce by curating an assortment of both product and expectation. This way, consumers are satisfied whenever and wherever. The all-encompassing nature of Amazon’s approach to retail is all the rage today. With that, let’s take a look at a few ways in which Amazon has changed the retail industry for good! 1. Predictive and Accurate Product Searches What happens when you have a giant catalog of products? While most retailers focus on paid and organic reach, Amazon has no need for such channels. 55% of shoppers say that they begin their product searches o...