Retail

Should SMEs consider Influencer Marketing?

What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the ability to influence the perception and decisions of others. Is influencer marketing suitable for SMEs to implement? You may question how suitable influencer marketing is for small businesses, after all, aren’t influencers expensive to work with? However, this might not be the case, this is because, just like every other type of marketing tactic, you are the one that decides the budget of the campaign...