Retail

Facebook Ads: Essential Tips for Success

Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday.  Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of 2020. Social media is definitely crucial to have a successful business, but the question is how do you get the most out of it?  1. Remember the Sales Funnel 2. Follow Best Practices   1.    Make the most out of your title, body text and image 2.    Test multiple formats and content versions (Videos, Images, GIFs) 3.    Maximum Video length: 15 seconds 4.    Use an Attractive & Engaging Image or Video that represents your product truthfully. (you don’t ...

Should SMEs consider Influencer Marketing?

What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the ability to influence the perception and decisions of others. Is influencer marketing suitable for SMEs to implement? You may question how suitable influencer marketing is for small businesses, after all, aren’t influencers expensive to work with? However, this might not be the case, this is because, just like every other type of marketing tactic, you are the one that decides the budget of the campaign...