Retailers

Stories, guides and how-tos for retail small businesses

Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in the ad was a Chinese woman struggling to eat pizza and pasta with chopsticks, sparking criticism from viewers. Further adding to the fiasco were screenshots that were circulated online – those of a private conversation, where brand designer Stefano Gabbana made a reference to “China Ignorant Dirty Smelling Mafia” while using the smiling poop emoji to describe the country. The brand denied their involvement, stating that their account was...

6 Ways Retailers Can Make This Their Busiest Holiday Season Ever

‘Tis the season to be jolly. Oh, and to get your holiday ads up-and-running in time. Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won’t guarantee you success. It’s time to think laterally, act local and keep on going until the party’s over. Six ways retailers can make this their busiest holiday season ever by thinking laterally, acting local and keeping on going until the party’s over. If you were wondering whether it’s too soon to start your seasonal ad campaign, wonder no more: It definitely isn’t. In fact, over half of seasonal shoppers start researching their purchases in October, or earlier. And almost one in three of Europe’s internet shoppers plan to make their pre-holiday purchases in November, if not sooner. According to Fionnuala...

What Retailers Need to Know before Accepting Payment Gateways in Malaysia

Consumers are increasingly expecting to be able to pay via credit card and online payment gateways. Credit card and online payment options undoubtedly provide a host of advantages. They help to attract more customers, considerably broadening customer capture. They are also responsible for producing high revenue. Customers tend to purchase more when the effect of cash deduction is non-tangible. Most noteworthy is the factor of convenience, offered by these type of payment methods. It addresses the problem of having to carry cash around and also promotes safety. However, the nitty-gritty of these payment options has to be thoroughly looked into. Especially from the point of retailers and small business owners. Small businesses usually store money in their inventory. However, when their busin...

Accounting for Your Business: Tips for the Retail Industry

Every industry needs to conduct audits and prepare accounting for their businesses, but SME retail stores face several special accounting challenges. A complex business and limited resources to devote to the accounting process are just two of the challenges in the retail industry. Simple economics tells us that allocating scarce resources properly will make your business run better. As an SME owner you must know the complexities of your own business and use your limited resources effectively. This should involve accounting software that is suitable for your current needs. Retail Start-Up Starting a business can be an overwhelming process. Turning business ideas into business proposals should lead you to decide how to start a business. Previous retail experience can be an advantage. With di...

10 Ways To Make Your Store Millennial Friendly

Millennials run the world. Thinking you can ignore this demographic is definitely a mistake. According to Huffington Post, Asian millennials are the new big spenders in the global consumer market. In Asia, they make up a sheer 410 million of the total population and they are equipped with high purchasing power. Want to find out how your store can latch onto this demographic? Below are 10 tips I have learnt over the years as a store owner myself. 1. Consider Seamless Payments

These 2 Mum’s Ran a Malaysian Alterations Empire for 16 Years

Before the year 2002, the few ways one could get their clothes altered in Kuala Lumpur after a shopping spree was to drive up to their neighbourhood alteration shop operated by a part-time seamstress in her home. While there was nothing particularly wrong with the way that alterations were being conducted, Za Altera founders Cheryl Cheah and Susan Liew realized that there was a huge gap in the market for such needs.