Retailers

Stories, guides and how-tos for retail small businesses

5 Things You Should Be Doing To Increase Footfall In Retail Stores

Increasing footfall has always been a concern for retailers. Now, more than ever with the digital age, retailers are struggling to keep up with sales in brick-and-mortar stores due to competition from e-commerce. After all, why go through the hassle of sifting through a store when shopping can be conducted from a swipe on the phone? It seems like the only way to reach customers this way is through digital marketing, but there are other things you can do to facilitate progress. Here are some tips you can make use of to increase footfall in retail stores! 1. Keep Up Appearances Maintaining your store’s overall look and feel is just as important as the services offered. Pleasing aesthetics will draw wandering shoppers to your store, even if it’s just to check out what your store is about. Alt...

The Challenges Faced By Malaysian Furniture Retailers

We stand on the brink of a technological revolution that is fundamentally shifting the way we live, work, and relate to one another. With it comes the shared notion that traditional retail may be burning out, making way for the likes of e-commerce. Retailers in all industries are facing multiple problems in driving footfall and sales in brick-and-mortar setups. This is especially evident in the furniture industry, where competition seems to be coming from all directions. Lack of manpower, demand and looming threats of online retailers are closing in on traditional furniture retail. The Upside To The Local Furniture Industry Karen Goi, the general manager of Malaysian International Furniture Fair (MIFF), thinks the trade war between the U.S and China is good news for Malaysia. This point of...

How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business

The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their brand through traditional brick-and-mortar setups. The challenge remains for retailers – whether to blaze the trail with their own unique approach, or follow a tried-and-true method where competition is abundant. Some Malaysian shoe retailers have taken their own approach to digital marketing – and having been quite successful, are proving that retail is about adapting to circumstances. Read on to see how these 5 shoe brands leveraged digital marketing to benefit their businesses! 1. Shoe...

Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in the ad was a Chinese woman struggling to eat pizza and pasta with chopsticks, sparking criticism from viewers. Further adding to the fiasco were screenshots that were circulated online – those of a private conversation, where brand designer Stefano Gabbana made a reference to “China Ignorant Dirty Smelling Mafia” while using the smiling poop emoji to describe the country. The brand denied their involvement, stating that their account was...

6 Ways Retailers Can Make This Their Busiest Holiday Season Ever

‘Tis the season to be jolly. Oh, and to get your holiday ads up-and-running in time. Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won’t guarantee you success. It’s time to think laterally, act local and keep on going until the party’s over. Six ways retailers can make this their busiest holiday season ever by thinking laterally, acting local and keeping on going until the party’s over. If you were wondering whether it’s too soon to start your seasonal ad campaign, wonder no more: It definitely isn’t. In fact, over half of seasonal shoppers start researching their purchases in October, or earlier. And almost one in three of Europe’s internet shoppers plan to make their pre-holiday purchases in November, if not sooner. According to Fionnuala...

What Retailers Need to Know before Accepting Payment Gateways in Malaysia

Consumers are increasingly expecting to be able to pay via credit card and online payment gateways. Credit card and online payment options undoubtedly provide a host of advantages. They help to attract more customers, considerably broadening customer capture. They are also responsible for producing high revenue. Customers tend to purchase more when the effect of cash deduction is non-tangible. Most noteworthy is the factor of convenience, offered by these type of payment methods. It addresses the problem of having to carry cash around and also promotes safety. However, the nitty-gritty of these payment options has to be thoroughly looked into. Especially from the point of retailers and small business owners. Small businesses usually store money in their inventory. However, when their busin...

Accounting for Your Business: Tips for the Retail Industry

Every industry needs to conduct audits and prepare accounting for their businesses, but SME retail stores face several special accounting challenges. A complex business and limited resources to devote to the accounting process are just two of the challenges in the retail industry. Simple economics tells us that allocating scarce resources properly will make your business run better. As an SME owner you must know the complexities of your own business and use your limited resources effectively. This should involve accounting software that is suitable for your current needs. Retail Start-Up Starting a business can be an overwhelming process. Turning business ideas into business proposals should lead you to decide how to start a business. Previous retail experience can be an advantage. With di...

10 Ways To Make Your Store Millennial Friendly

Millennials run the world. Thinking you can ignore this demographic is definitely a mistake. According to Huffington Post, Asian millennials are the new big spenders in the global consumer market. In Asia, they make up a sheer 410 million of the total population and they are equipped with high purchasing power. Want to find out how your store can latch onto this demographic? Below are 10 tips I have learnt over the years as a store owner myself. 1. Consider Seamless Payments

These 2 Mum’s Ran a Malaysian Alterations Empire for 16 Years

Before the year 2002, the few ways one could get their clothes altered in Kuala Lumpur after a shopping spree was to drive up to their neighbourhood alteration shop operated by a part-time seamstress in her home. While there was nothing particularly wrong with the way that alterations were being conducted, Za Altera founders Cheryl Cheah and Susan Liew realized that there was a huge gap in the market for such needs.