Scaling and Growth Hacks

The Importance of Marketing Your Beauty Spa Business in Malaysia

As we all know, the heart of most businesses if not all, lies in their marketing. Marketing is the process which introduces and promotes your product to your potential customers. Without marketing, your potential customers would not know of the services you are offering. As such, marketing is no less important for beauty spa businesses too! Finally made the Himalayan Salt Stone Massage available in your spa? Great, but have you got the word out yet? In Malaysia, the beauty spa business scene calls for more action in terms of its marketing efforts. Although the industry is rapidly growing, many people have yet to be educated about the industry. Myths need to be debunked and attitudes changed, to enable more locals to better embrace the industry. Spa business owners, it is all the more relev...

Branding Ideas for Beauty Spa Business Owners in Malaysia

For just about any business, branding strategy is a very important component. In Malaysia, the flourishing beauty spa industry is fast gaining traction among the locals. As such, competition is growing tighter, and it is all the more important for business owners to understand the desired brand image of target customers. Beauty spa business owners, you will have to place your focus on your intangibles such as reputation, client care and relationship with clients in order to build your brand. According to the Global Wellness Institute (GWI), which released the 2016 Global Wellness Economy Monitor last year, the worldwide wellness industry grew 10.6 percent to US$3.72 trillion (RM15.2 trillion) from 2013-2015, making it one of the world’s fastest-growing and most resilient markets. For the b...

5 Reasons Malaysian Beauty Businesses Need to Know Their Competitors

For your business to grow, constant learning and adjustments are necessary. What are among the most important things you should be learning for your business to remain competitive? It will be none other than your competitors. Knowing who they are will help you distinguish your business from theirs and to communicate with your target market. What should you know about your competitors and why is it important? Here are 5 reasons why you need to know about your competitors: 1. Helps You Identify the Type of Competitors You Have Your competitor will be any business that deters a potential customer from choosing you. They often take two primary forms, they could either be your direct competitor or indirect competitor. Direct competitors refer to businesses that have similar products and service...

Why Your Beauty Store Location Matters in Malaysia

Choosing a store location is an important decision to make during the early stages of your business establishment. This is especially true for brick-and-mortar beauty stores. Much of their business’s ability to generate sales and make a profit is largely influenced by their store’s location. Here’s why your beauty store location matters in Malaysia! 1. Accessibility You will clearly want to choose a location of your beauty store where it will be easily accessible, either in a mall or shop lots. Your store’s location should be ideally nearby lots of traffic (both foot and four-wheeled variety) and as well as parking availability. Does your beauty store require your customers to search for the location? Or is it easily seen from the main road or on the way to their homes? Is it a...

Why Every Beauty Spa Business Owner in Malaysia Needs a Business Plan

If you have decided to open a beauty spa, writing a business plan will be your primary step. Not all businesses share the same business plan. The one size fits all approach does not work because every business focuses on different considerations. A spa in particular will definitely have a different set of challenges from a F&B business. This is why a business plan is not just about outlining goals and methods of achieving them but is also about understanding your niche market. Now, how do you come up with a good business plan? Beauty spa business owners, here’s exactly what you need to include in your business plan to run a successful beauty spa in Malaysia! 1. Create a Summary of Your Business Plan In the first section of your business plan, you will need to provide a summary of...

How Street Food Hawkers in India Have an Advantage Over Restaurants

Many people dream of being entrepreneurs or having their own business in India but only a few of them give some serious thought to becoming street food hawkers. People who consider street food hawkers to be poor people and have no skills or talent are mistaken because street food is liked by millions of Indians and the potential of it is expanding day by day. Entrepreneurs also think that having a restaurant is better than being a street food hawker because you get more respect and earn more money. Though this was true a few decades back, it’s not true anymore (to a great extent) because street food hawkers are earning quite well these days and earn respect if they serve quality food at affordable prices. So just how do how do street food hawkers in India have an advantage over restaurants...

3 Ways Retail Store Owners Can Win, Despite E commerce

The growing trend of brick-and-mortar retail stores making a shift into the digital arena has got retailers wondering whether the future of retail lies online. It cannot be denied that the world is propelling towards digitisation. In the world of retail, there are still many reasons to believe that physical retail stores are not leaving the scene just yet. In order to maintain a competitive edge, a compelling strategy being widely employed by many physical stores is binge acquisition: the buying out of small online retail stores with poor competing potential. Although this discounts brick-and-mortar retail stores from the market altogether, others believe in combining offline and online retail stores. Retail stores that offer the option of purchasing products online and pick-up of products...

Understanding F&B Industry in India – Avoid mistakes of other F&B owners

In collaboration with SME Southeast Asia, we were commissioned in June 2018 to study F&B industry in India. Over the past weeks, we surveyed hundreds of F&B owners and managers across India. Hot out of the oven, our report revealed some sizzling insights! Here’s a peek on what we’ve revealed!  Over 30% of Restauranteurs face these Top 2 problems including having a Lack of Customers During Off-Peak Hours and Hiring & Training. Check if these issues affect you too! [Full List within Report] Over 36% of them use these TWO Solutions to solve the Challenges above. Are you? [Solutions within report]  25% of Restauranteurs who use these 11 Apps say that it does not help them Drive More Customers and is Not Customized to Their Needs. Which apps are you using? [List within report] Bench...

Understanding F&B Industry in Singapore – Avoid mistakes of other F&B owners

In collaboration with SME Southeast Asia, we were commissioned in June 2018 to study F&B industry in Singapore. Over the past weeks, we surveyed hundreds of F&B owners and managers across Singapore. Hot out of the oven, our report revealed some sizzling insights! Here’s a peek on what we’ve revealed!  Over 37% of Restauranteurs face these Top 2 problems including having a Lack of Customers During Off-Peak Hours and Hiring & Training. Check if these issues affect you too! [Full List within Report] Over 35% of them use these THREE Solutions to solve the Challenges above. Are you? [Solutions within report]  53% of Restauranteurs who use these 15 Apps say that it does not help them Drive More Customers. Which apps are you using? [List within report] Benchmark if you are Spending Mo...

Understanding F&B Industry in the Malaysia – Avoid mistakes of other F&B owners

In collaboration with SME Southeast Asia, we were commissioned in June 2018 to study F&B industry in Malaysia. Over the past weeks, we surveyed hundreds of F&B owners and managers across Malaysia. Hot out of the oven, our report revealed some sizzling insights! Here’s a peek on what we’ve revealed!  Over 41% of Restauranteurs face these Top 2 problems including having a Lack of Customers During Off-Peak Hours and Hiring & Training. Check if these issues affect you too! [Full List within Report] Over 30% of them use these THREE Solutions to solve the Challenges above. Are you? [Solutions within report]  53% of Restauranteurs who use these 12 Apps say that it does not help them Drive More Customers. Which apps are you using? [List within report] Benchmark if you are Spending More...

Understanding F&B Industry in the Philippines – Avoid mistakes of other F&B owners

In collaboration with SME Southeast Asia, we were commissioned in June 2018 to study F&B industry in the Philippines. Over the past weeks, we surveyed hundreds of F&B owners and managers across the Philippines. 🔥Hot out of the oven, our report revealed some ♨sizzling insights! Here’s a peek on what we’ve revealed! 👀 Over 35% of Restauranteurs face these Top 5 problems including having a Lack of Customers During Off-Peak Hours and Competition. Check if these issues affect you too! [Full List within Report] Over 30% of them use these THREE Solutions to solve the Challenges above. Are you? [Solutions within report]  54% of Restauranteurs who use these 7 Apps say that it does not help them Drive More Customers and is Not Customized to Their Needs. Which apps are you using? ...

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