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The Cheat Sheet Every Singaporean Retailer Must Have To Survive GSS 2019

Lo and Behold, The Great Singapore Sale (GSS) is back again! For retailers, this is the time of the year when we can get Shoppers to break out their plastics and do some serious retail therapy (ideally in our store). With GSS, Shoppers have come to expect a whole lot of promotions and discounts and tend to suss out the best deals out there, before committing to a purchase. Increasing your marketing spend during peak shopping period seems like a no-brainer, but if you do not get the following strategies right, not only are you competing with every brand out there, but at higher budget levels too. So how can you as a retailer stand out and win big during GSS? 1. Come up with a Compelling Promotion 10%? 20%? Everyone will be throwing discounts at Shoppers, so how do you make yours stand out? ...

5 Ways To Provide Fulfilling and Productive Jobs To Interns

Internships revolve around hiring students to work in professional settings to help them shape their future careers. Providing them with the relevant experiences is important, but managers tend to exploit them as nothing more than cheap labour. That shouldn’t be the case. Good managers realize that investing in their interns can benefit the company just as much. But how do they go about doing so? If you are looking to hire and manage interns, read on to see how you can provide them with fulfilling and productive jobs! 1. Recruit Them Like You Would Any Other Employee It is important to take the hiring process seriously. Interview and judge applicants just as you would any for any other position in your company. When you show applicants that your company takes hiring seriously, they in turn...

5 Inspiring Malaysian Tech-Entrepreneurs That You Should Know About

The technology scene in Southeast Asia, especially Malaysia, has brought many millenials to fame after delivering incredible performances from their innovations. By making the most of the growing digital community, these Malaysians are currently at the top of their game from their tech businesses. Trailing the success of major tech companies from the United States, Malaysia is home to several local apps and online commerce sites that are gaining momentum in the region. Here, we list some of the entrepreneurs whose ideals have brought them great success! 5 Inspiring Malaysian Tech-Entrepreneurs That You Should Know About 1. Patrick Grove Recently listed under Malaysia’s 50 Richest by Forbes, Patrick Grove is the co-founder and CEO of Catcha Group – his latest venture being iFlix, a strong c...

Why eCommerce is More Competitive Than Offline Retail

So now that we’ve highlighted how offline retailers can also win in the online world, what about offline retailers who are also eCommerce players? For retailers who are also eCommerce players, it’s only natural to leverage on digital marketing tools and social media platforms to promote their online catalogue. So just why is eCommerce so much more competitive compared to offline retail? 1. Competition on a Global Level The availability of many online stores catering to the same product has not only made standing out a priority but also, among the biggest challenge for many growing online stores. With more online stores shipping globally, bridging the gap between geographical boundaries and market diversification has become all the more relevant. Globalization has started knocki...

3 Ways Retail Store Owners Can Win, Despite E commerce

Brick-and-mortar retail stores are starting to make a shift into digital. This has got retailers wondering whether the future of retail lies online. It is true that the world is propelling towards digitisation. Yet, in the world of retail, there are still many reasons to believe that physical retail stores are not leaving the scene just yet. In our work with retailers in Asia, we have found many who continue to succeed in offline retail, despite the competition from eCommerce.They used technology in simple but focused ways to drive footfall, interact and cross-sell customers. In fact, offline retailers gain significant advantages over eCommerce players the moment they start to incorporate tools and digital capabilities into their overall sales approach. We combined some of these learnings ...