Social Media Marketing

Should SMEs consider Influencer Marketing?

What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the ability to influence the perception and decisions of others. Is influencer marketing suitable for SMEs to implement? You may question how suitable influencer marketing is for small businesses, after all, aren’t influencers expensive to work with? However, this might not be the case, this is because, just like every other type of marketing tactic, you are the one that decides the budget of the campaign...

RAMADAN 2020: 5 Low Cost & Effective Strategies to Succeed

Ramadan has been a crucial period for marketers, business owners and SMEs to connect to Muslim Shoppers. However, some challenges will arise for SMEs alike, given the spread of COVID-19 and its impact on society. So what should SMEs do to have a memorable Ramadan 2020? While we realise that a slowdown in sales and traffic will be a strong possibility, smarter and low-cost strategies that also can translate into long-term success will be the best route, which we have listed below: 1. Run Lower Cost Ads on A Lower Budget Big advertisers are scaling down digital ads across Facebook, Google, Instagram and others which reduces competition to reach consumers – huge opportunity for SMEs to market their businesses at a lower cost. Driving sales and traffic for your business at a key per...

Managing Restaurant Reviews Positively

Business Insider tells its readers, “As the digital era continues to grow and expand, review sites will, more and more, become the gatekeepers to customer acquisition. The best way to maintain a positive reputation is to ensure flawless customer service and experience.” Did you know: 60% of restaurants don’t make it past the first year. 80% of restaurants go under in five years. Why do we bring this up? To have a successful restaurant and beat out the competition, you want to do your best to offer exceptional customer service at all times to avoid bad reviews. Yet, sometimes people are just grumpy and leave bad reviews anyway. In this article, we look at how to positively manage those negative reviews so your restaurant doesn’t end up as part of the above statistic. First, let’s look at th...