Technology

Why Hindi Matters in the Digital Age – Think With Google

India’s largest print-media company, DB Corp Ltd. and 57-year-old retiree and food blogger Nisha Madhulika share a common thread to their successes: doing their digital content in Hindi. With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow. “While strategizing the roadmap for DB Corp five years back, we mapped Indian consumers as 400M Hindi speakers and 70M English speakers. Needless to say, we were convinced that the mass of India speaks Hindi,” shares Gyan Gupta, CEO of DB Digital. Today, bhaskar.com—operated by DB Digital—is the largest Hindi news site in India and the third-largest media site in the country. For Madhulika, starting a Hindi food blog in 2010 was simply a way to pa...