Think With Google

6 Ways Retailers Can Make This Their Busiest Holiday Season Ever

‘Tis the season to be jolly. Oh, and to get your holiday ads up-and-running in time. Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won’t guarantee you success. It’s time to think laterally, act local and keep on going until the party’s over. Six ways retailers can make this their busiest holiday season ever by thinking laterally, acting local and keeping on going until the party’s over. If you were wondering whether it’s too soon to start your seasonal ad campaign, wonder no more: It definitely isn’t. In fact, over half of seasonal shoppers start researching their purchases in October, or earlier. And almost one in three of Europe’s internet shoppers plan to make their pre-holiday purchases in November, if not sooner. According to Fionnuala...