Think With Google

From storytelling to storyliving: India’s Flipkart and Mahindra Racing show what’s possible with VR

In an age of rising consumer expectations, brands and advertisers have to compete to earn—and hold—consumers’ attention. Technologies like virtual reality (VR) create immersive environments and provide engaging experiences for users. VR is on the rise in India: The market is expected to grow by 76% over the next five years. Indian brands Flipkart and Mahindra Racing have used Google’s VR360 technology to create immersive media ads with impressive results. In today’s cluttered media landscape, user attention is in short supply. As consumers spend more and more time across screens and devices, brands have to compete for their attention with innovative new ad formats and personalized creative. But in a world where ads are skippable, advertisers need to create compelling stories that are memor...