Drive In-store Sales Conversion and Bring Offline Customers Online

The Singaporean retail company ran online Ads on Facebook and Google through Skale, to promote

their discounted retail products during

Opening Week and the

Singles Day Sale

, from 1

st

to 11

th

The Singaporean retail company partnered Skale for Facebook and Google Ads, to drive retail sales at their new store and for Singles Day Sale from 1st to 11th November 2019.

This resulted in a 70% Increase in Customers and 12x Return on Investment

0 %
Increase in Customers
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ROI
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Targeted Brand Reach

ELLYSAGE is a womenswear label from Singapore with an in-house design team and has been operating for more than a decade. The retail brand initially began as an online blogshop during the founder’s college days.

They have since come a long way with ELLYSAGE having opened their first pop-up store in September 2016 to February 2017 at the prestigious ION Orchard, right in the heart of Singapore’s shopping belt. Ellysage has since grown from strength to strength, and can be found in a number of multi-label boutiques and department stores across Singapore, Malaysia, and Thailand.

Their Goal:

Driving Footfall and Maximising Sales Through Omni-channel​

With increasing competition from e-Commerce marketplaces and online stores, Ellysage was looking to implement a digital omni-channel digital strategy effectively to achieve their desired goals.


Online-2-Offline, Offline-2-Online

Having both retail presence and an eCommerce site, Ellysage was well on its way to elevating digital and omnichannel. Skale and Ellysage worked together on two campaigns to drive online sales while also driving traffic and sales conversion at their newly opened retail shop located at Bugis Junction, Singapore.

Ellysage ran location targeting contextual ads highly specific to its Bugis Junction store for both campaigns. Ad creatives like Instagram Stories, Square Videos and Static Image Ads drove potential customers a downloadable digital voucher. The digital vouchers offered time-bound “1-day only” promotions that drove store visits. Through this effort, Ellysage was able to drive high-intent shop visits at less than $4 dollars per customer. 

In store, customers showed sales assistants their digital promo vouchers, who then burnt them using a simple QR scanner. This allowed Ellysage to track instore sales originating from its Facebook and Instagram ads. More importantly, the digital vouchers made it possible for Ellysage to pixel track interested customers who downloaded the digital vouchers but did not buy a product. These potential customers were then automatically retargeted with Facebook and Google Ads to drive them to their online store.

Their Success: Curated For Victory

By running a sophisticated and strategic campaign from 1st to 11th November 2018, Ellysage’s omnichannel campaigns surpassed their expectations immensely as they accomplished both their goals of driving both footfall and sales conversions. The campaign delivered.

  • 12x ROI
  • 70% Increase in Customers
  • 67,000 Targeted Brand Reach

How they did it:

Ride on Google’s network of more than 2 million websites to deliver animated and engaging display Ads

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Leverage digital promotion vouchers and location targeting ads to drive in-store sales conversion

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Reveal the heart and soul of your brand with Facebook and Instagram Ads that captivates

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