Having both retail presence and an eCommerce site, Ellysage was well on its way to elevating digital and omnichannel. Skale and Ellysage worked together on two campaigns to drive online sales while also driving traffic and sales conversion at their newly opened retail shop located at Bugis Junction, Singapore.

Ellysage ran location targeting contextual ads highly specific to its Bugis Junction store for both campaigns. Ad creatives like Instagram Stories, Square Videos and Static Image Ads drove potential customers a downloadable digital voucher. The digital vouchers offered time-bound “1-day only” promotions that drove store visits. Through this effort, Ellysage was able to drive high-intent shop visits at less than $4 dollars per customer. 

In store, customers showed sales assistants their digital promo vouchers, who then burnt them using a simple QR scanner. This allowed Ellysage to track instore sales originating from its Facebook and Instagram ads. More importantly, the digital vouchers made it possible for Ellysage to pixel track interested customers who downloaded the digital vouchers but did not buy a product. These potential customers were then automatically retargeted with Facebook and Google Ads to drive them to their online store.