They’re captivating and visionary
Facebook and Instagram Ads are primarily visual. It’s vital that the content for your Ads contain captivating creatives, and call-to-actions that will impact your audience. You can run Photo, Videos, Carousel and Story ads, depending on your choice. One third of the most-viewed stories come from businesses.
This is an opportunity to showcase your brand’s identity to build a following and ultimately gain new converting customers.
They’re designed to influence
90% of online Ads are viewed on mobile. This gives your business the chance to hook people in when they are most engaged online. Facebook and Instagram Ads are also non-intrusive, which is why the social media platform boasts an impressive 4.21% engagement rate.
A creative, engaging and relevant Ad can greatly influence trends and persuade your audience to take action.