Business Growth

Why Hindi Matters in the Digital Age – Think With Google

India’s largest print-media company, DB Corp Ltd. and 57-year-old retiree and food blogger Nisha Madhulika share a common thread to their successes: doing their digital content in Hindi. With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow. “While strategizing the roadmap for DB Corp five years back, we mapped Indian consumers as 400M Hindi speakers and 70M English speakers. Needless to say, we were convinced that the mass of India speaks Hindi,” shares Gyan Gupta, CEO of DB Digital. Today, bhaskar.com—operated by DB Digital—is the largest Hindi news site in India and the third-largest media site in the country. For Madhulika, starting a Hindi food blog in 2010 was simply a way to pa...

3 Simple Steps to Improve Your Nail Salon’s Profitability

How do you distinguish yourself from your competition? Who do you even consider your competition? More often than not unnecessary changes to pricing strategies are made by nail salons in order to get ahead of their competitors. In this article I will write about when it is necessary to pick up a fight and how to distinguish yourself in order to thrive in the nail salon industry. 1. Keep Your Costs Low As a nail salon owner myself, I recognise that most customers are unwilling to pay a hefty amount for a good manicure unless it is gel. And even with gel nails, the most they would be willing to pay is slightly above $50. How do we work around this problem without making significant losses for our business? Well, the answer is in keeping costs extremely low by keeping initial investments and ...

Smartphones and Commerce in India’s Digital Age

भारत के डिजिटल युग में स्मार्टफोन और वाणिज्य के बारे में जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find about Smartphones and Commerce in India’s Digital Age!      

Shifting From Online To Offline Retail

Most online small business owners are a little if not very apprehensive when talks of running an offline retail store or brick-and-mortar come around. While opening several store fronts may be a small dip in capital for major online retailers such as Zalora or Fashion Valet, the reality is that it is a costly task for regular businesses. A question arises when a leading e-commerce company expands into physical retail: why? According to the CEO of Powell’s Books, Miriam Sontz says that book-buyers enjoy certain aspects of physical retail that online services are unable to provide. Furthermore, there are some perks associated with brick-and-mortar retail that just doesn’t translate as well on the internet. The web sphere is a fast-paced environment where brands are unable to stand out on the...

Sustaining Brick and Mortar Stores: 3 Major Tips In Customer Relations

With the recent boom in e-commerce and online retail, the traditional brick and mortar stores were threatened with rumours of extinction. Major online retailers such as Amazon, Lazada and eBay seemed like a permanent evolution of the retail landscape. Over the past years, it has become clear, however, that brick and mortar stores would not face such a fate. Harvard Business Review points out that the predicted cataclysm stayed a rumour. Brick and mortar sales accounted for a whopping majority of retail sales at 92.3%. Online retail accounted for only a small percentage of the figures, while the shift from offline to online was exacted at 0.8% between 2015 and 2016. While the safety-net of traditional brick and mortar stores has held well, e-commerce is still a relatively new concept that s...

The One Advice that Successful Restaurant Owners Won’t Tell You

As a restaurant owner myself, I started my entrepreneurial journey fresh with rose-coloured glasses. In other words, I was young, optimistic, and had fire in my blood to concur the F&B industry. Basically, I was naïve and idealistic. After the first 6 months of running my restaurant, I was ready to throw in the towel. I had designed my restaurant, thinking it would appeal to millennial, crafted out my menu, hired staff, sourced my inventory to making sure we had the freshest ingredients every day, and sourced for food bloggers to promote my restaurant. Instead, I found myself having to manage everything. From scrubbing down the kitchen daily, grinding the coffee, de-shelling the prawns, serving the food, wiping tables, polishing the floors, taking photos of the food on my own, washing ...

Set-Up a Restaurant Bar with these Tips

For many full-service restaurants, the bar is where diners gather to eat and drink, while wait staff picks up the drinks from. The set-up of a bar depends on your restaurants capacity, theme and being licensed to serve liquor. Full-service bars usually offer drinks as well as a limited or full menu. Here’s a few things to check before setting up a bar in your restaurant. 1. Check Your Liquor License Liquor licenses vary, and one license may cover all alcohol while others only cover wine and beer. If you are only serving beer and wine, a small service bar is more than adequate for your needs. If you plan to offer hard liquor as well as wine and beer and are looking to expand business through bar sales, you should plan for a full-service bar. Also, find out if your staff needs to have any sp...