Christmas

6 Ways Retailers Can Make This Their Busiest Holiday Season Ever

‘Tis the season to be jolly. Oh, and to get your holiday ads up-and-running in time. Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won’t guarantee you success. It’s time to think laterally, act local and keep on going until the party’s over. Six ways retailers can make this their busiest holiday season ever by thinking laterally, acting local and keeping on going until the party’s over. If you were wondering whether it’s too soon to start your seasonal ad campaign, wonder no more: It definitely isn’t. In fact, over half of seasonal shoppers start researching their purchases in October, or earlier. And almost one in three of Europe’s internet shoppers plan to make their pre-holiday purchases in November, if not sooner. According to Fionnuala...

Key Trends Every Filipino Retailer Must Know Before 2018’s Christmas Shopping Season

Christmas, the biggest shopping season of the year, and e-commerce festivals like Black Friday and Cyber Monday spur the retail binge in the Philippines. This makes it the perfect time for consumers to scout out deals or finally buy those big-budget items. Take a peek at how Filipinos will be searching and what they’ll be searching for this upcoming shopping season. Q4 is peak shopping time in the Philippines as e-commerce festivals and Christmas spur on the retail binge. Google is a key companion on this journey. Read on to find out what captivates consumer interest at the height of the festive season. Online search complements the offline purchase journey. The growing rate of searches for apparel, accessories and electronics indicate that people turn to Google for inspiration and informa...