fashion

How These 5 Shoe Brands Leveraged Digital Marketing To Build Their Business

The internet may soak up some of the blame for the failure and struggles of retailers, but it is also providing new avenues with greater rewards for those who are up for the challenge. With the emergence of e-commerce, footfall and sales have been one of the major struggles for those trying to drive their brand through traditional brick-and-mortar setups. The challenge remains for retailers – whether to blaze the trail with their own unique approach, or follow a tried-and-true method where competition is abundant. Some Malaysian shoe retailers have taken their own approach to digital marketing – and having been quite successful, are proving that retail is about adapting to circumstances. Read on to see how these 5 shoe brands leveraged digital marketing to benefit their businesses! 1. Shoe...

Lessons from the Dolce & Gabbana Backlash in China

Dolce & Gabbana products are being shelved by Chinese e-commerce sites amid a spiraling backlash from their advertising campaign. Celebrities and netizens have been quick to label the ad as “racist” and “insensitive” to the Chinese community. The ads, released earlier last week, were meant hype up an upcoming fashion show in Shanghai. Featured in the ad was a Chinese woman struggling to eat pizza and pasta with chopsticks, sparking criticism from viewers. Further adding to the fiasco were screenshots that were circulated online – those of a private conversation, where brand designer Stefano Gabbana made a reference to “China Ignorant Dirty Smelling Mafia” while using the smiling poop emoji to describe the country. The brand denied their involvement, stating that their account was...