India

Why the Retail Sector in India is a Trillion Dollar Industry

The retail industry is one of the key pillars of the Indian economy that strengthens GDP growth and helps millions to gain employment. The Indian retail sector was valued at USD$672 billion in 2017, and is expected to reach USD$1.3 trillion by 2020. There are several factors that have contributed to this exponential growth. 1. Increase in Consumption by Consumers Private consumption is the measure of money spent by the customers who belong to a country to purchase services and goods. It is also known as customer expenditure. It accounts for more than half of India’s GDP and hence helps in leading GDP growth in India. The equation is simple, the more you buy, the more would be the profit made by retailers, and hence more money will be in the rotation. The money spent by a consumer is used b...

7 Successful Indian Female Entrepreneurs Who Broke the Glass Ceiling

Gone are the days when thinking about successful entrepreneurs brought the picture of a handsome young man in a well-fitted suit to mind. Now, women entrepreneurs are making their way to success in India and are achieving the milestones many men could only hope for. Here you can learn about 7 successful female Indian entrepreneurs who dared to do something different and made a difference. 1. Falguni Nayar, Nykaa It takes guts to resign from a comfortable job and start something of your own. Falguni Nayar who started beauty e-commerce giant Nykaa, clearly possessed the courage to forge her own path and destiny. She resigned from the job of Managing Director of Kotak Mahindra and kicked off the operations of Nykaa. Falguni started this business because she wanted customers to get honest and ...

From storytelling to storyliving: India’s Flipkart and Mahindra Racing show what’s possible with VR

In an age of rising consumer expectations, brands and advertisers have to compete to earn—and hold—consumers’ attention. Technologies like virtual reality (VR) create immersive environments and provide engaging experiences for users. VR is on the rise in India: The market is expected to grow by 76% over the next five years. Indian brands Flipkart and Mahindra Racing have used Google’s VR360 technology to create immersive media ads with impressive results. In today’s cluttered media landscape, user attention is in short supply. As consumers spend more and more time across screens and devices, brands have to compete for their attention with innovative new ad formats and personalized creative. But in a world where ads are skippable, advertisers need to create compelling stories that are memor...

Why Hindi Matters in the Digital Age – Think With Google

India’s largest print-media company, DB Corp Ltd. and 57-year-old retiree and food blogger Nisha Madhulika share a common thread to their successes: doing their digital content in Hindi. With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow. “While strategizing the roadmap for DB Corp five years back, we mapped Indian consumers as 400M Hindi speakers and 70M English speakers. Needless to say, we were convinced that the mass of India speaks Hindi,” shares Gyan Gupta, CEO of DB Digital. Today, bhaskar.com—operated by DB Digital—is the largest Hindi news site in India and the third-largest media site in the country. For Madhulika, starting a Hindi food blog in 2010 was simply a way to pa...

How To Set Up A Lucrative Spa In India 

भारत में एक आकर्षक स्पा कैसे स्थापित करें, यह जानने के लिए अपने फेसबुक या लिंक्डइन खाते से लॉगिन करें Login with your Facebook or LinkedIn account to find how to set up a lucrative spa In India!