Indian Beauty Business

Branding Ideas for Indian Beauty Spa Business Owners

Branding is the heart and soul of every business these days. Without proper branding initiatives, even a large brand can remain hidden. In contrast, with smart branding initiatives, even the smallest startup can get the attention of masses. As the beauty spa business is quite competitive these days, there is a need for identifying initiatives that lead to a great brand image. Once done, you need to strengthen it by using innovative branding strategies. Some of the branding ideas for beauty spa business owners in India that work marvellously are mentioned right here. Understand Client Needs and Then Meet Them The first thing you need to do when establishing a brand image or rebranding your business is to get in touch with the customers. You need to understand their expectations and then str...

5 Reasons Indian Beauty Owners Need to Know Their Competitors

In the words of Victor Kiam, an American entrepreneur, “In the world of business, competition will bite you if you keep running and if you stand they will swallow you.” These two lines sum up competition very well. If you are in the beauty industry, you need to beat your competition after knowing them. And how do you do that? Read on about the 5 reasons Indian beauty business owners need to know their competitors to run a successful beauty business. 1. To Understand What Customers Think of Them You need to understand your competitors and customer’s opinion of them. This will allow you to know what the customers like or dislike about the competition. For instance, if your customers like the competitor because it is offering head wash at a good cost while the pedicure is costly, you can bene...