Marketing Strategy

The Importance of Marketing Your Beauty Spa Business in Malaysia

As we all know, the heart of most businesses if not all, lies in their marketing. Marketing is the process which introduces and promotes your product to your potential customers. Without marketing, your potential customers would not know of the services you are offering. As such, marketing is no less important for beauty spa businesses too! Finally made the Himalayan Salt Stone Massage available in your spa? Great, but have you got the word out yet? In Malaysia, the beauty spa business scene calls for more action in terms of its marketing efforts. Although the industry is rapidly growing, many people have yet to be educated about the industry. Myths need to be debunked and attitudes changed, to enable more locals to better embrace the industry. Spa business owners, it is all the more relev...

6 Ways for Malaysian Store Owners to Increase Sales with Better Shelf Placements

You store could be selling products customers want and need. And yet, you could still be struggling to drive sales. Ever considered how your products are placed in your store? The strategic arrangement of products on your shelves, to increase your sales, is called a planogram. A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases.  As a retailer, it’s important to note that the way you position products in your store can influence your customers buying behavior. So how can you strategically organize your planogram to better drive sales? Here are 6 ways Malaysian small business and store owners can increase sales with better shelf placements! 1. Know Who Your Core Customers Are ...